The Mario Blog
iPad design: four style models emerge

TAKEAWAY: It’s raining newspaper and magazine iPad apps and, truly, it is hard to keep up with all the new entries into tabletland. Here are a few of interest in case you would like to explore new ones.

TAKEAWAY: It’s raining newspaper and magazine iPad apps and, truly, it is hard to keep up with all the new entries into tabletland. Here are a few of interest in case you would like to explore new ones.

It is 11 shopping days left till Christmas, or so the TV announcer reminds us this Monday morning. If you are like me, you are telling those who ask what you want to get you those handy iTunes gift cards so that we can stock up on new apps. They are, indeed, proliferating.

True, we have spent most of the weekend “playing” with Bild’s app: it is a fun one, and there is no room for lazy fingers in that one. If you are going to check out ONE newspaper app this week, please download Bild’s. The German daily is the king of pop up moments. Of course, not all of us can do those things Bild does so well in our first app version, but here is the shape of things to come. One reads. One looks. One touches photos that open up, reveal new surprises, or simply take us to a video.

Bild’s app is a must see.

Categories of iPad apps

But we are beginning to see newspaper apps developing styles, as did newspapers and magazines in print through the years.

So far, we see four prevailing models:

1.The e-reader-—-simply put pdfs of your pages there and the user flips through them. It works as a first step to get you into the iPad, but it should not be a sustainable, permanent app style. Of course, I am all for including the e-reader version in all newspaper/magazine apps, but as an option, not as the only way to read your product in an app. The Luxemburger Wort is an example among many.

blog post image
Read the entire printed edition of the Luxemburger Wort on your tablet

2. The newspaper look alike apps: these take the app one step beyond just becoming an e-reader, but the look and feel are purely that of the newspaper, one sees a miniature of a newspaper page on the screen; this is good for a start, to get app users get acquainted with the app edition while against the visual backdrop of the familiar printed newspaper or magazine. If some pop up moments are added, this can be a good way to introduce users to your tablet edition. USA Today and The Daily Oklahoman, Austria’s Wirtsshaft Blatt, among others, follow this style well.

blog post image
The newly introduced International Herald Tribune app: the newspaper look prevails here

3. The special tablet edition: here we have a dedicated editor putting together a distinct product that is exclusively for the iPad and that even goes back to the concept of editioning—-updating two or three times a day, while offering instant access to the online edition. See the newly introduced tablet editon of Colombia’s El Tiempo, perhaps the first app to introduce the concept of editioning. (Note: I sat with the El Tiempo team in the early workshops to conceptualize their app; it was just launched a few days ago, so be patient as it is tweaked).. Also, look at Sweden’s Dagens Nyheter, which combines magazine style visuals with a newsy presentation.

blog post image
Sweden’s Dagen Nyheter: a distinct look, elegant screens, easy navigation

blog post image
Colombia’s El Tiempo: introduces the concept of editioning to the app—-updating twice a day, and indicating so on landing page

4. The grand pop up app: Looking for one done extremely well
to accommodate newspaper content, see Bild’s. Here the app creators have taken the newspaper’s content and given it long fingers. Touching certain items is like opening presents: curiosity, surprise and excitement follow.

A great pop up moment in Germany’s Bild—THE must see app

New entries

blog post image
The Economist: new entry into the iPad app

blog post image
The Montreal Gazette just introduced its app

TheMarioBlog post #687
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Contact us with speaking requests, questions or to discuss a project.