The Mario Blog
03.09.2017—2am
Inspiration is everywhere

A visit with a designer here in New York City, a page design from the past and the start of a design career.

Inspiration comes from a variety of sources. For designers, it is visual images. It could be a neon sign as we enter a bar or night club (I am always inspired by  my favorite New York City  jazz club, Birdland, where neon signs are as present and colorful as the sounds of genuine jazz), or an old chocolate shop in Brussels (check out Elizabeth’s) , or that paper napkin where your glass of bubbly sits at a New York City bar/restaurant , Balthazar’s,  which has a great logo—and good food.

 

 

I had a visitor this week, Sergio Fraire, art director for New York City’s Spanish language daily, El Diario.  Originally from Mexico, Sergio came armed with books that he wanted me to autograph for him, but he also turned to a page in a 1992 book ,News by Design, written by the designer, artist and visual thinker, Robert Lockwood, a colleague for whom I have great respect and who would speak at our Poynter Institute seminars I had no idea Lockwood’s book had been translated to Spanish, with the title El Diseño de la Noticia.

The page that Sergio turned to included one of my projects of long ago in Holland, the Emmer Courant

 Such memories to see that page.  Take a look here:

I remember that for this paper, one of those huge broadsheets so popular in Europe in the late 80s and early 90s, I created a 16-column grid that would allow the design to take little visual detours with a narrow column.

“That was it for me, Mario, ” Sergio told me as he sipped a hot espresso in my New York apartment.

“I will always remember this page as a major inspiration. I said to myself, this is what I want to do. I want to be a designer. Here I am, still doing it.”

I am grateful for such testimonies.  Sergio and I looked at the page and both realized that this page circa 1990 still has power today: the use of a large photo as a powerful Center of Visual Impact, the modular positioning of text and images. Yep. It would still work today, timeless.

I added that there would be a digital version of the story, with a good video of the dancing scenes, and audio for the music.

Indeed, the job of the designer today is not simply to make the page beautiful, to use a grid as a design element and to make it all come together in a visually pleasing manner.  Today, the visual storyteller takes over, works with the writers to enhance the story and to make sure that the user experience is the best, while also making it visually pleasant.

 

Speaking Engagements Coming Up

I will be speaking at these three events in the weeks ahead:


WAN-IFRA Middle East Conference 2017
March 14
Dubai
United Arab Emirates

My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf NewsREACH by Gulf News project.

Mario García will talk about Visual Storytelling in the Digital Age. He will discuss the state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

 

TheMarioBlog post #2584

Blog Post05.26.2017—1am
New book: Designing for Touch
Blog Post05.25.2017—1am
Medium redesigns homepage: curated content is the key
Blog Post05.24.2017—1am
It’s the new storytelling, the new editing, the new design
Blog Post05.23.2017—1am
Millennials and their obsession with their phones—publishers, take note!
Blog Post05.22.2017—1am
Spiegel Daily: the German magazine’s new product
Blog Post05.19.2017—1am
Another day, another Trump bombshell for the front pages
Blog Post05.18.2017—1am
From digital to print: another example
Blog Post05.16.2017—6am
Trump bombshell news lands on the front pages
Blog Post—1am
For The Guardian: one contributor at a time
Blog Post05.15.2017—1am
The New York Times banks on kids: never too early!
Blog Post05.12.2017—1am
Good guide to e-newsletters that catch the reader’s attention
Blog Post05.10.2017—2pm
The firing of the FBI Director on Page One
Blog Post—1am
Sarasota Herald Tribune gets new look
Blog Post05.08.2017—8am
The Macron victory in France through the front pages
Blog Post—1am
Tony Awards: And the winner so far…..
Blog Post05.05.2017—1am
And now Dubai has its own font!
Blog Post05.04.2017—7am
The NYTimes’ Sketchbook: great visual solutions
Blog Post05.03.2017—1am
The luxury of paper
Blog Post05.02.2017—1am
Trump: 100 days and the front pages
Blog Post04.28.2017—2am
And now the annual report via Virtual Reality
Blog Post04.27.2017—2am
Digital down market? Yep, it’s the HuffPost’
Blog Post04.26.2017—2am
When digital products transition to print
Blog Post04.24.2017—9pm
Agustin Edwards: Death of a media patriarch
Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Contact us with speaking requests, questions or to discuss a project.