The Mario Blog

12.11.2008—12pm    Post #429
In Italy: Il Secolo XIX chosen Best Regional Daily 2008

TAKEAWAY: A moment of great pride for the team of our client newspaper, Il Secolo XIX, in Genoa, Italy. The newspaper was chosen this week as the Best Regional Daily 2008 at a ceremony of the Italian Media Awards in Milan. Il Corriere della Sera won the Best National Newspaper prize.

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These are new pages from Il Secolo XIX sent today by Design Director Massimo Gentile

This is great news and the perfect reward for the team of a newspaper that has, indeed, said “yes, we can” and now they know that, indeed, they could. Ten years ago, Il Secolo XIX was a good regional newspaper, but stories tended to run too long, and photos were too small and often did not contribute to enhance the storytelling process. We cleaned up the design, stabilized typography and architecture and gave the newspaper a clearner look in 1994. That was just all that could be done then.

Enter new editor Lanfranco Vaccari, and Il Secolo XIX suddenly came to life journalistically: better and more incisive stories, more briefs, a greater sense of local and regional coverage.

Enter new design director, Massimo Gentile, and Il Secolo XIX became a sort of visual animal: Page One graphics and photos chosen to tell the story in seconds, navigators that seduced the readers.

My work as a consultant became easier; for the readers, a new, exciting daily experience thru their new Il Secolo.

A proud editor in chief, Lanfranco Vaccari, writes:

The good thing is that we recorded the largest margin of victory in all the categories. As the award is about the journalistic content as well as the design, I would like to thank you for making it possible for your work and constant advice.

Indeed, I am proud, and extend my congratulations to Vaccari and his team, and especially to publisher Carlo Perrone, and design director Massimo Gentile, who has climbed high and steep mountains since joining the staff of Il Secolo (coming from Folha de Sao Paulo, where we also collaborated on the design of that daily). For me, personally, it has been more than a decade of annual visits to Il Secolo, seeing it through various stages of design development, accompanied by our Garcia Media art director, Christian Fortanet.

This is only the beginning for the new Il Secolo XIX, an Italian daily to keep an eye for if you are interested in surprising graphics for Page One, good organization of content, and innovative photo editing in its news and entertainment sections.

Read all about the Il Secolo XIX award, in Italian:
http://ilsecoloxix.ilsole24ore.com/genova/2008/12/10/1101938308062-secolo-xix-miglior-quotidiano-regionale.shtml

Inspired by the past: striking Page One image

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The image of Al Capone on Page One of the FAZ today

From an unexpected source, a vibrantly interesting Page One that says: Pick Me Up.
Germany’s Franfurter Allgemeine today sports a sepia tone, era-inspired 1931 image of famed mobster Al Capone to illustrate the story of Illinois Gov. Rod Blagejovich and his arrest on charges of conspiring to profit from the sale of the vacant Senate seat left by President-elect Barack Obama. While several other front pages simply show Blagejovich, this was the front page to turn to. Again, surprise through the choice of an image.

Sarkozy #1 and Berlusconi #27

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The composite graphic to illustrate the Sarkozy story in La Tribune

At La Tribune, one of France’s financial dailies, and one we at Garcia Media have recently redesigned and rethought, editors had the exclusive story today of how journalists based in Brussels chose France’s president, Nicolas Sarkozy as number one among the best European leaders of 2008, so they decided to carry a Page One graphic that not only showed Sarkozy and the top five on the list, but also managed to display the three leaders at the bottom, including #27 and last, Silvio Berlusconi, of Italy. A very direct and graphic way of telling the story.

”Who needs a newspaper?”

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Illustration as it appeared in the Financial Times, Dec. 11, 2008

Call it a hangover, a depressed period, the end of an era. Language aside, it has not been a good period for the newspaper industry, and particularly not a very good week.

During the last few days we have witnessed the following:

1. On Monday ,the Tribune company, which owns 2. Monday McClatchy announced that it is putting The Miami Herald for sale
3. The New York Times reports that it may mortgage its new, sparkling building on Times Square, to pay debts.

Now, Financial Times, columnist , John Gapper, , in a column titled, “Who will mourn local newspaper?” assumes that it may not be a large crowd, as they will be able to find even local information elsewhere.

, For complete column text:http://www.ft.com/cms/s/0/f9d8af36-c6ec-11dd-97a5-000077b07658.html?nclick_check=1

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To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/

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Today Rodrigo Fino asks the question: Is Design Dead?

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In Vienna, Austria, through Sunday, speaking to a group of advertising/media people here, and reviewing the progress done with the financial daily, Wirtschaft Blatt

TheMarioBlog posting #152

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