The Mario Blog
In India: Garcia Media, Apparatus form alliance

TAKEAWAY: It creates an unparalleled team to serve our Indian clients: Garcia Media and Apparatus Media Lab have created a strategic alliance which will allow their teams to take clients into the world of multiplatform rethinking. ALSO: Still time to apply for Poynter’s The Power of the Tablet conference, set for June 14-15

TAKEAWAY: It creates an unparalleled team to serve our Indian clients: Garcia Media and Apparatus Media Lab have created a strategic alliance which will allow their teams to take clients into the world of multiplatform rethinking. ALSO: Still time to apply for Poynter’s The Power of the Tablet conference, set for June 14-15

New alliance for Indian publishing: Garcia Media and Apparatus join forces

blog post image

blog post image
Mario Garcia and Shiva during their meeting at Apparatus headquarters in Bangalore to finalize details of their alliance

I am personally happy to announce our alliance with India’s Apparatus Media Lab and its fantastic team of talented designers and technical wizards. Spending time in their office, on the outskirts of bustling Bangalore, is to witness a passionate group at work. My team and I first worked with Shiva Kumar and his group as part of a collaboration in Hyderabad, creating the then new and now very successful (12 million daily readers) newspaper, Sakshi, which publishes in the Teluga language. What started as a professional collaboration turned into friendship and long discussions about everything related to design and the role it plays in a fast changing technical environment.

“We at Apparatus usually find ourselves at that junction where a print product, not necessarily a mass media one, finds itself seeking ways to take the next step using available new technology. That is what we do best,” Shiva told me over lunch. “Our team is young, highly educated, and we have the ability to conceptualize and to work with clients in a variety of areas, from print to digital to branding and rebranding.”

For us at Garcia Media, India has always been a fascinating place in which to work, and we have been privileged to assist as consultants with various titles across that vast country, such as the creation of Mint, the newest financial daily, now distributed nationally; also the Hindustantimes of Delhi, and Chennai’s The Hindu and its sister publication SportsStar; also in Kerala, Malayala Manorama, The Week; in Mumbai, Midday, in Pune Saakal Times and, of course, Hyderabad’s Saachi..

Presently, through our alliance with Apparatus, we are prepared to start a new chapter in Garcia Media’s work with Indian media houses. It is also the era of the tablet, which should arrive in India around mid June. We are prepared to guide clients through specific workshops that will allow their publications to tabletize through a smooth process.

Following is the press release that has been published today.

We welcome Apparatus to the Garcia Media family.

Offering unequaled services for the Indian media market

Bangalore, India —-Garcia Media today announced a strategic alliance with Apparatus Media Lab the Bangalore-based team of communication design and technology professionals.

We believe that India is already one of the world’s most exciting markets for publishing and communication, and this alliance with the young team of AML will enhance our ability to expand our participation in projects throughout India, while sharing expertise and synergies to take India Inc. into the digital revolution from mobile phone and Internet to tablets.

Of course, both firms are internationally recognized for their work in print design, and that will continue to be a centerpiece of our alliance.

“It is a time for alliances,” said Mario Garcia, CEO/Founder of Garcia Media. “We live in an exciting and unparalleled period of constant change for the media, for the way we receive information and how we disseminate it. Few, if any, consulting firms can provide all of the services that are needed, so we at Garcia Media believe strongly in forging team work that assembles the best and most talented group to tackle each project. We worked with Apparatus before and found the experience to be mutually beneficial, thus our joy as we announce this new professional collaboration between our already well established firms.”

“India as a market is at the cusp of using technology towards development,” says Shiva Kumar, executive director of Apparatus. “Obviously, Garcia Media is a global player in the fields of communication, publication design and taking media companies to the next level. We at Apparatus understand the cultural nuances of the Indian market, something which is key to successful rethinking and branding. Garcia Media brings decades of expertise to the table, and ,together with Apparatus’ track record, we will create unsurpassed opportunities for our clients.”

One of the first joint efforts of the two firms will be the planning of a seminar about Publishing/Branding in the Era of the Tablet, to be held in Bangalore in October 2010. More details to be announced at a later date.

For more information : Garcia Media (, Apparatus Media Lab (

Apply for the Poynter The Power of the Tablet conference

Many calls and emails are coming in rather late inquiring about the Tablet conference, so Poynter has extended the deadline to apply until May 26.

The Power of the Tablet conference will take place June 14-15 and includes a thorough discussion of all aspects of getting a newspaper/magazine ready for the iPad or other tablet editions.

Go here to apply:

TheMarioBlog post #560
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Blog Post07.11.2017—1am
Making those Tweets more graphic
Blog Post07.10.2017—1am
The pain of transformation begins with the people involved
Blog Post07.03.2017—1am
Gone to the beach!
Contact us with speaking requests, questions or to discuss a project.