The Mario Blog

This is the weekend blog post and will be updated regularly until a new post appears Monday, Feb. 14

Update #2, Friday, Feb. 11, Oslo, Norway, 07:39

TAKEAWAY: The front page mini poster packaging various aspects of a story is about to become a daily part of Il Secolo XIX, so here we show you the prototypes created for practice purposes.

Most of this week we have been presenting the mini poster concept and page one, not only through our project with Il Secolo XIX of Italy, but also Sweden’s Goteborgs Posten, and The Nation of Thailand.

Today Il Secolo design director, Massimo Gentile, who is working with our Garcia Media art director, Christian Fortanet, sends us the work they have completed the past two days, in preparation for Il Secolo’s launch of mini posters as a systematic part of its front page design. The idea is to bring together various visual elements, sometimes related to one story, as well as two or three, with some elements that are consistent: headline, a summary in narrative style and a Mondrian-approach to the mini poster’s architecture. See the examples that follow here.

The vertical miniposter: an entertainment story inside

Here is the 7-shape mini poster: Two different stories form the combo here

Here is the 7-shape mini poster: Three different stories including sports

Here is one of the most effective mini posters, completely rectangular, with one lead piece (in this case the follow up story on Silvio Berlusconi sex scandal), with a sports promo at top

An effective, single story treatment for this rectangular mini poster: Various stories related to the Silvio Berlusconi sex scandal

The mini poster as lead element on the front page

The mini poster attached to the promo (blue, far left), with several stories to promote

Today’s pop ups

Bild’s pop ups today Friday: This first one is all about an audio pop up. It is in the sports section, and it says: The Hoffenheim team is ready for the Snoring/Sleepy Bayern Team. Hear the snoring in the background!

The snoring pop up in Bild’s Zeitung

The entertainment pop up: when bad ratings plagues show, they blame the presenter and shot down the show. Bild has fun with the story, with a headline that says: Shoot him down from the screen

TheMarioBlog post #710