REACH by Gulf News, the new Gulf News initiative to provide sponsored content service to its advertising clients, was launched officially during the WAN IFRA Middle East Conference in Dubai Tuesday.
Without a doubt, sponsored content is one of the hot topics for newspapers and magazines in 2017. With the success of The New York Times’ T Brand Studio and the quality storytelling it offers for its advertising clients, other media companies are turning to paid/sponsored content as an effective, added value monetizing incentive.
I was honored to have worked with the Gulf News team for four months collaborating with journalists, advertising creatives, video experts, sales team and designers so that Gulf News can become one of the first media companies in the Gulf region to offer its clients the opportunity to engage with their audiences through sound and original storytelling, outlined on the new website — reachbygn.com.
This is how the Gulf News team announced REACH by Gulf News in its editions today:
The sponsored content generated by Gulf News will include a multimedia mix of stories, pictures and videos, which will be published in print, digital formats, and on social media channels. The key to sponsored content is that the new stories are created in collaboration with clients and are a useful addition to Gulf News’ current offering. Frequently, the sponsored content will cover social or lifestyle topics that are linked to the clients aspirations or brand identity, and include new stories generated in association with themes related to their brands.
Readers of the blog are aware that the Gulf News’ first Sponsored Content was Your Ultimate Guide to Museums in the UAE, which was quite successful and typifies what sponsored content should be: stories that are worthy of publication, regardless of whether they are sponsored or not, which offer service to the readers, and which are of the utmost journalistic quality.
Read all about it here: