At first glance, the cover of the Sunday, March 1, edition of The New York Times Magazine looks relatively normal. But let your ifngers run through it and you find that there is a top of the cover segment that opens up to reveal part of an advertisement.

Open the magazine and that ad continues across two pages.

While these are advertising strategies that we see often in Europe, they are not what the NYT Magazine has us accustomed to.  Perhaps this is indicative of a new era of experimentation with ads, one that we welcome with keen interest.

TheMarioBlog post #1698
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