Typography Category

May. 16th The marketing of the South China Morning Post relaunch

TAKEAWAY: While we labored over typographic styles, photo sizes and color palettes, the marketing department of the South China Morning Post worked right by our side for the past 8 months.  Anne Wong, marketing director, wanted to know every detail in the process before creating her campaign.  That campaign, Make Everyday Matter, has now accompanied us thru the relaunch and has enough power to become a brand statement for years to come.

2 comments Posted by Dr. Mario R. Garcia

Apr. 20th The iPad Lab: Creating the Advertising Suite

TAKEAWAY: Make room for ads that go beyond the linear in your news iPad app.  Let the user experience advertising content in a way that would make it easy to access and to enjoy.  Create the “advertising suite” that invites and keeps the user inside the app.

0 comments Posted by Dr. Mario R. Garcia

Apr. 19th Type as expression: share the fun here

TAKEAWAY: Type—-it is more than letters, numbers and punctuation marks.  It is what gives our publications’ design that “ten seconds” of instant recognition, acceptance, rejection and, most importantly, when used well, what makes the information easy to read.  Today we look at some interesting type considerations that go beyond an analysis of ascenders, descenders and serifs. Take a look at expression through type

0 comments Posted by Dr. Mario R. Garcia

Apr. 18th The universal language of design

TAKEAWAY: No matter what language or alphabet is involved in the design changes to a newspaper, website or tablet, there are some essential, universal values that prevail, as our recent work shows.

0 comments Posted by Dr. Mario R. Garcia