The Mario Blog
Germany’s Sūdkurier: workshops for digital transformation

A pleasure to work with the team of Sūdkurier, the regional newspaper, as we conduct workshops and training sessions on a variety of subjects with emphasis on more effective storytelling for the mobile audience.


Beautiful Lake Konstanz


I always love coming to Lake Konstanz, that beautiful spot in southern Germany, right across the Swiss border. It is a great area for those of us who like running, but it is also an interesting newspaper market, with many young college students, but also retirees.  Sudkurier is a true regional newspaper covering a vast area of about 19 different communities.

This is my third project with Sudkurier, having redesigned its print edition before.  Now, however, we deal with Sudkurier the brand as it functions in a multiplatform environment, in which print is a part of the “media quintet” but not its protagonist.

Our workshops emphasize that quality local journalism has never been more important, but the focus is on transformation, on how to attract and to retain an audience that has great interest in news but that has many sources available and competing for their attention.

What is the role of print in such environment? Vital, we say.  But it is there to enhance stories, not to repeat what has been reported via digital platforms the day before.

So, our project which finds itself at the halfway point, involves:

  1. Content flow and content strategy.
  2. Website design.
  3. Creation of a responsive website.
  4. Innovative visual storytelling.
  5. New monetization strategies, including sponsored content/native ads.



During Monday’s workshop at Sūdkurier, and with Editor in Chief, Stefan Lutz, and Digital Project leader, Sebastian Pantel



A cover we like

This is a visually powerful cover from The New Yorker this week, echoing the horrific events that took place in Las Vegas recently, where a sniper killed 59 and injured more than 500.



Digital Media North America



This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.


Finalists in the Digital Media contest 2017



Mario’s Speaking Engagements

Oct. 19, WAN IFRA Digital Media North America, New York City

Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina



TheMarioBlog post #2711



Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Contact us with speaking requests, questions or to discuss a project.