The Mario Blog
Germany’s Sūdkurier: workshops for digital transformation

A pleasure to work with the team of Sūdkurier, the regional newspaper, as we conduct workshops and training sessions on a variety of subjects with emphasis on more effective storytelling for the mobile audience.


Beautiful Lake Konstanz


I always love coming to Lake Konstanz, that beautiful spot in southern Germany, right across the Swiss border. It is a great area for those of us who like running, but it is also an interesting newspaper market, with many young college students, but also retirees.  Sudkurier is a true regional newspaper covering a vast area of about 19 different communities.

This is my third project with Sudkurier, having redesigned its print edition before.  Now, however, we deal with Sudkurier the brand as it functions in a multiplatform environment, in which print is a part of the “media quintet” but not its protagonist.

Our workshops emphasize that quality local journalism has never been more important, but the focus is on transformation, on how to attract and to retain an audience that has great interest in news but that has many sources available and competing for their attention.

What is the role of print in such environment? Vital, we say.  But it is there to enhance stories, not to repeat what has been reported via digital platforms the day before.

So, our project which finds itself at the halfway point, involves:

  1. Content flow and content strategy.
  2. Website design.
  3. Creation of a responsive website.
  4. Innovative visual storytelling.
  5. New monetization strategies, including sponsored content/native ads.



During Monday’s workshop at Sūdkurier, and with Editor in Chief, Stefan Lutz, and Digital Project leader, Sebastian Pantel



A cover we like

This is a visually powerful cover from The New Yorker this week, echoing the horrific events that took place in Las Vegas recently, where a sniper killed 59 and injured more than 500.



Digital Media North America



This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.


Finalists in the Digital Media contest 2017



Mario’s Speaking Engagements

Oct. 19, WAN IFRA Digital Media North America, New York City

Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina



TheMarioBlog post #2711



Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Blog Post10.16.2017—1am
Digital Transformation: no newsroom is too small to attempt it
Blog Post10.13.2017—12am
WAN IFRA: the best of digital awards
Blog Post10.12.2017—12am
Taking your brand to where the young audience is: Instagram
Blog Post10.11.2017—1am
Multitaskers consume more media
Blog Post10.10.2017—12am
Germany’s Sūdkurier: workshops for digital transformation
Blog Post10.09.2017—1am
In Spain’s El Mundo: native ads
Blog Post09.29.2017—1am
For newspaper publishers, not much to sing about?
Blog Post09.28.2017—1am
Interesting reference about new digital story formats
Blog Post09.27.2017—1am
It’s a new mobile-focused redesign for
Blog Post09.26.2017—1am
Three things that caught our eye
Blog Post09.25.2017—1am
Paywalls & newspapers: from leaky to hard ones, and in between
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Contact us with speaking requests, questions or to discuss a project.