The Mario Blog
Garcia Media turns 25!

It’s celebration time for us at Garcia Media as our global consulting firm completes its first quarter of a century. Looking forward to more. Let’s reminisce and learn from the lessons of 25 years.


This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, June 5.



                                                                                     Logo design by Rodrigo Fino/Garcia Media Latinamerica


I confess that I was not looking at the calendar at all. So, it was a happy surprise to start getting congratulatory messages from friends and followers via Linkedin.

“Congratulations on 25 years of Garcia Media,” the messages read, some, from former clients, reminiscing about the time we had worked together.
Indeed, as I checked, this past weekend Garcia Media turned 25, a wonderful age in human terms.  Garcia Media is now a fully certified millennial, whatever that means for a small firm that began when my son Mario Jr. and I decided to give some formality to all the work that we were doing globally as independent consultants. “There are now two Garcias, of two different generations,” I remember telling my son Mario Jr.  He agreed and, presto, Garcia Media was born, and we made things more visible when we opened our first office on Cypress Street in Tampa.  Two women who are no longer with us played key roles at the start of Garcia Media: my late wife, Maria, who was supportive and encouraging, and my unforgettable secretary and personal assistant, Martha Daughtry, who kept us all in line and helped made those early years better because of her efficiency and wisdom.  After Martha died, Toni Lewis, took over and, upon her retirement, my own daughter, Ana Garcia Barravecchio assumed the role of keeper of the keys and my personal assistant, guaranteeing that at Garcia Media, it’s all in the family.

Global expansion

Eventually, as we expanded, there was a need for a Garcia Media Europe office, with talented art directors Jan Kny (now at Die Zeit), and the late Teresa Kral,  as well as one in Buenos Aires, which became Garcia Media Latinoamerica.  The latter is still going strong, headed by Rodrigo Fino and Paula Ripoll, while we decided that there was no need for a European office physically speaking, while we continue to do much work in Europe.  Talented designers, such as Christian Fortanet, Ron Reason, Foster Barnes, Javier Devilat, Jeff Goertzen, Pegie Stark, Nuri Ducassi, Ana Lense Larrauri,  Kelly Frankeny, Constantin Eberle, Reed Reibstein, Maria Pia de Azcuanaga,  Jennifer George PalilonisRemigio BadanoNadine Chahine, Nai Lee LumDavid Ok,  and others,  joined us at various locations and for a variety of projects, and some continue to work with us, while all have connected this week to let me know that they were glad to be a part of Garcia Media.
 While 25 years may not be a long time for an organization, it is more like a couple of centuries for our industry.
Garcia Media was founded as an editorial design consultancy firm.
We quickly gained a reputation for our work redesigning newspapers such as The Wall Street Journal, Die Zeit, El Tiempo, The Washington Post and hundreds of others.
Eventually, I knew that we we more than a design firm as such. We were offering workshops to help transform newsrooms into the digital age. While design continues to be an important part of what we do, I believe that our experience in turning newsrooms around, creating awareness of visual storytelling and concentrating on mobile platforms, has shifted our focus and how we are perceived.

Garcia Media today

Garcia Media in 2017 is a global consulting firm where the emphasis is on training, transformation, the management of disruption and, of course, the visual aspects of telling stories, which is, in my view, the new definition of design.
We bring to the table my own four decades of experience with over 700 projects in now 122 countries with a deep sense of awareness and involvement in the mobile and digital world, and the way we present news and information today.  While design, in the traditional sense, is still an important part of what we do, it is now a component in the type of collaborative consulting and teaching that we offer our clients worldwide.
Our team continues to include Mario Garcia Jr., as well as Andy Rossback.

25 years of lessons

Along the way, we have learned valuable lessons:
1. Each project is important, regardless of size.
2. Not two projects are the same in content or execution.
3. Teaching/Training are areas where we at Garcia Media excel.
4. While we work closely with the internal project teams, we are aware that, at the start of the projects, we must work on our own to bring fresh ideas to the table, unaffected by too much information about the internal operations of a newspaper or magazine.
5. It is a media quintet in today’s media world, and we are going to provide the latest information about each of these platforms and how storytelling varies from one to the other.
As we now begin a series of about 7 new projects, all digital in nature, we bring the vast experience of the past 25 years, and we hope that we will be around for many years to come, always learning, always providing our clients with the latest information, and with open minds for needed change and positive disruption.
All of us at Garcia Media thank you for your good wishes, and, to our clients, for trusting your publication to us. We appreciate you. We are honored to be part of your projects!

Speaking Engagements Coming Up

SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa).  The venue will be the Hilton Miami Downtown Hotel.


Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.

For more information

 TheMarioBlog post #2640

Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Contact us with speaking requests, questions or to discuss a project.