The Mario Blog
05.18.2017—1am
From digital to print: another example

The List, House & Garden’s online directory of design professionals, is to be published in print for the first time, it was announced this week.

I always rejoice when a content strategy that has worked for digital moves to print.  For one thing, it reassures me of what I already know: print is not going to disappear, but it will play a different, less of a protagonist role, but it will also be inspired by what has been successful digitally.

Now House & Garden will take its highly successful The List, which combines  interior designers, architects, garden designers, and specialists across the UK. The list allows for searches by area, name and specialization. It has become an essential tool in allowing users a direct gateway to new and local talent, for any project large or small.

– See more at: http://www.fipp.com/news/industrynews/house-garden-the-list-digital-to-print#sthash.3AesRCWE.dpuf

Previously in the blog

At The New York Times: when digital influences print

http://garciamedia.com/blog/at-the-new-york-times-when-digital-influences-print/

 

Speaking Engagements Coming Up

SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa).  The venue will be the Hilton Miami Downtown Hotel.

Details:

Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.

For more informationhttp://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017

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Contact us with speaking requests, questions or to discuss a project.