The Guardian is discovering that many of its readers like what they find in the daily UK newspaper, and they are willing to pay a little to continue getting it.
It’s no secret that for most newspaper companies globally, top in their minds is how to generate revenue.
The Guardian has found out that there are creative ways to do it. Since last summer readers of the Guardian’s website have been sent messages asking them for donations to help sustain the newspaper.
Apparently, enough of The Guardian readers would like to safeguard the newspaper’s future. The Guardian says it has 230,000 members who pay a minimum of £5 a month, 185,000 digital and print subscribers and 190,000 one-off contributors.
At first, when I finished reading an article in The Guardian and was suddenly asked if I wanted to contribute, I found it a bit off putting.
With time, I have realized that this is what we do with parks, theater groups and other organizations in which we believe. So, if we believe in good and credible content, well presented across platforms and informative, then, why not contribute.
The Guardian editors are quick to point out that the newspaper is NOT a charity:
Please note that the Guardian is not a charity, will not use your support for charitable programs, and your support of the Guardian’s journalism does not constitute a charitable donation. As such your contribution is not eligible to be treated as a charitable deduction for federal or state taxes in the United States or elsewhere.
The editor of The Guardian is confident that this approach will help the newspaper at a time of economic crisis.
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017