The Mario Blog

02.05.2016—3am    Post #2360
Experimenting with audio a sound idea

On the way to extend your video presence, don’t neglect audio—that other important and efficient tool for storytelling.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Feb. 8

And now CNN and The Washington Post are experimenting with voicemail for audio storytelling. Clever idea.  Audio is often easier to produce than video.  Reporters have been recording interviews for a long time, so the idea of creating audio comes more naturally and less complex.

I am curious to see how these experiments go with audio projects using voicemail as a medium for collecting stories and engaging with their audiences.

CNN is experimenting with Love Story. a social media experiment with audio. It kicked off in January, as producers went out to look for love stories to showcase in the run up to Valentine’s Day.

TheMarioBlog post #2091

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