The Mario Blog
12.12.2017—1am
Every year should be year of the audience

For those looking for clues as to what the new year 2018 may bring for media, take a look at a new report from The New York Times calling for the Year of the Audience, and appointing three new positions to make sure it happens.

Everything we do, the copy we write and edit, and the pages and/screens we design, aim at the audience.

It is our reason to be.

In 2017, a catchy phrase was “audience engagement”, something that social media outlets such as Facebook, Twitter and Instagram, among others, took care of in abundance.  In seminar after seminar, I heard my fellow speakers relate audience engagement strategies as key: “create a clear path for how your content moves on social media”, “allow for commentary after articles; the audience likes to respond”, “monitor comments properly to stimulate discussion and debate.”  In a nutshell: if your audience is involved, it is likely to return, and, as a result, pay for content consumed. Maybe.

Because 2018 is shaping out to be the year of Paywall Reconciliation for so many newspapers worldwide, it makes perfect sense that we think of audience engagement as a way to guarantee that the process of paying for content becomes more real and successful.

 

 

(Image courtesy of https://www.leftlion.co.uk/read/2016/december/the-vintage-pop-up-cinema-co-are-coming-to-nottingham)

At The New York Times

So, now The New York Times declares 2018 Year of Audience.  Good idea, but I also think that for good editors everywhere, every year has been the year of the audience.

The newsroom is redoubling its focus on audience and establishing three new leadership positions that will play central roles in developing the Times’ audience strategy . Read more in this note from Dean Baquet, executive editor, Joe Kahn, managing editor, James Bennet, editor, Editorial Page, and Cliff Levy, deputy managing editor:

Our journalism has never been stronger than in recent months — and our audience has responded. We now have more than 3.5 million paid subscriptions and more than 130 million monthly readers, more than double our audience just two years ago.

But we have more work to do if we’re going to realize our ambitions of reaching still more people with Times journalism and adding millions of subscribers in the years ahead.

That’s why we want to make 2018 the year of audience.

Our goal is to ensure that our audience is at the core of our work. That means developing an even clearer view of who we’re going after, how we can best compete for their time and attention and how we can demonstrate to those who don’t yet know us well that Times journalism is so valuable that it’s worth paying for.

To do so, The Times is establishing three new leadership positions that will play central roles in the evolution and running of the newsroom.  Click the link in each job title to see a fuller description and learn how to apply.

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

 

Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me: mario@garciamedia.com

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.

 

 

TheMarioBlog post #2748

 

 

 

 

Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Contact us with speaking requests, questions or to discuss a project.