It was a death announced. Just as scheduled, the weekend print edition of La Presse ceased publication Dec. 31, while it continues to publish its daily and quite successful tablet edition
Readers of TheMarioBlog know how much I admire the work that La Presse, Montreal’s daily newspaper, has carried out with its innovative and sophisticated tablet edition. In what appears to be the end of an evolutionary process started in 2013 when La Presse+ was launched. It remains, in my view, one of the most appealing, user friendly and best designed tablet editions of a newspaper anywhere.
Completing a four-year cycle, now La Presse has printed its final paper edition Dec. 30, marking the end of the 133 year old daily. Below is a reader reading the last and so called “historic number” edition of La Presse as a printed newspaper.
Éric Trottier, told the Montreal Gazette in an interview the iPad edition of La Presse continues to grow, as daily readership nears 270,000, already surpassing the print edition at its height. These daily iPad readers spend about 40 minutes reading the digital paper, compared to print readers at 25 minutes. For those not familiarized with La Presse+, please it is worth your time to visit the segment of their website where the team explains how the tablet edition works: http://plus.lapresse.ca/decouvrez.html
It will be interesting to see how the talented team of La Presse devotes its full attention to a 100% digital operation. We will be watching with great expectations.
Previously in the La Presse+ series
La Presse+: A Tablet Edition Success Story in Montreal.
La Presse+ tablet edition gets a 30% rise in readership since axing weekday print edition
Click here to download La Presse for iPad in the App Store
April 18-19, 2018-–Newscamp ,Augsburg, Germany.
May 26, 2018 —Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil
June 3-6, 2018—The Seminar, San Antonio, Texas.