The Mario Blog
01.08.2018—1am
End of print edition for Montreal’s La Presse

It was a death announced. Just as scheduled, the weekend print edition of La Presse ceased publication Dec. 31, while it continues to publish its daily and quite successful tablet edition

 

 

 

 

 

Here is last printed edition of Montreal’s La Presse, published Dec. 30, 2017.

 

Readers of TheMarioBlog know how much I admire the work that La Presse, Montreal’s daily newspaper, has carried out with its innovative and sophisticated tablet edition.  In what appears to be the end of an evolutionary process started in 2013 when La Presse+ was launched. It remains, in my view, one of the most appealing, user friendly and best designed tablet editions of a newspaper anywhere.

Completing a four-year cycle, now La Presse  has printed its final paper edition Dec. 30, marking the end of the 133 year old daily. Below is a reader reading the last and so called “historic number” edition of La Presse as a printed newspaper.

 

                                                                                                         Photo courtesy: Graham Hughes/The Canadian Press

Éric Trottier, told the Montreal Gazette in an interview the iPad edition of La Presse continues to grow, as daily readership nears 270,000, already surpassing the print edition at its height. These daily iPad readers spend about 40 minutes reading the digital paper, compared to print readers at 25 minutes. For those not familiarized with La Presse+, please it is worth your time to visit the segment of their website where the team explains how the tablet edition works: http://plus.lapresse.ca/decouvrez.html

 

 

 

It will be interesting to see how the talented team of La Presse devotes its full attention to a 100% digital operation. We will be watching with great expectations.

Previously about La Presse

Previously in the La Presse+ series

La Presse+: A Tablet Edition Success Story in Montreal.

http://garciamedia.com/blog/la_presse_a_tablet_edition_success_story_in_montreal

La Presse+ tablet edition gets a 30% rise in readership since axing weekday print edition

http://blog.wan-ifra.org/2016/05/27/la-presse-tablet-edition-gets-a-30-rise-in-readership-since-axing-weekday-print-edition

https://garciamedia.com/blog/la_presse_a_success_story_part_3_the_advertising/

 

Click here to download La Presse for iPad in the App Store

 

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2752

 

 

 

 

Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Contact us with speaking requests, questions or to discuss a project.