The Mario Blog
Ecuador: where print still dominates

Visiting Ecuador for a series of workshops and hearing that here print is still king, but, for how long? Media houses prepare for when it isn’t.

Guayaquil, Ecuador —

It’s been 24 years since I last visited Ecuador, a beautiful country where I have been honored to work with such national titles as Quito’s El Comercio, Guayaquil’s El Universo, as well as the weekly magazine Vistazo.  Much has happened since those visits, and these titles now display a design that reflects the changes that newspapers everywhere have faced.

Yet, in Ecuador, I am told repeatedly, printed newspapers still carry weight as opinion leaders.  “While the kids in the house may not touch them, the parents will still subscribe to at least one printed newspaper,” said Ricardo Arques, Vice president for Editorial Development, Graficos Nacionales, S.A., which publish both Expresso and Extra, the two newspapers that I am visiting here this time.  Expresso has the largest circulation of any Ecuadorean newspaper. Extra is the popular audience tabloid, but with a standard size front page that folds over it!

While print  may still be king, my workshops here are aimed at imparting lessons for visual storytelling in the digital age.  The editors are aware that the reign of print may not be forever, even here.  “We still have problems with Internet speed here,” says Dr. Galo Martinez, editor of Expresso/Extra. “It’s very slow to download videos and heavy documents, and many people are not paying for monthly subscriptions to the Internet. They charge their phones the way we buy bread or other perishables on a daily basis.”

Here are the various newspapers that compete for the attention of readers in Ecuador daily, including El Telegrafo, which is a government-subsidized newspaper.

TheMarioBlog post #2668

Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Blog Post07.11.2017—1am
Making those Tweets more graphic
Blog Post07.10.2017—1am
The pain of transformation begins with the people involved
Blog Post07.03.2017—1am
Gone to the beach!
Blog Post06.30.2017—1am
Latest EyeTrack study: how we read news on smartphones
Blog Post06.29.2017—1am
The yellow pages: yes, they are still around
Blog Post06.28.2017—1am
Tablets are nice, but those smartphones dominate
Blog Post06.27.2017—12am
Goldman Sachs and the economics of design
Blog Post06.26.2017—1am
Trump, lies and storytelling
Blog Post06.23.2017—1am
Here’s Exchange, the new Frere-Jones font: it projects calm, authority
Blog Post06.22.2017—1am
The word “redesign” should be retired
Blog Post06.21.2017—1am
IAPA’s Digital Summit 2017 opens today in Miami
Blog Post06.20.2017—1am
Senior citizens read news on their mobile platforms! Surprise!
Blog Post06.19.2017—1am
Italy: we create new logo for The Post Internazionale
Blog Post06.16.2017—1am
Forget the one headline fits all theory!
Blog Post06.15.2017—1am
Change in newsroom goes beyond just a protocol statement
Blog Post06.14.2017—12am
Telling the story with just quotes
Blog Post06.13.2017—12am
How US front pages displayed the Comey story
Blog Post06.12.2017—12am
Making those complicated Washington political stories more visually interesting.
Blog Post06.09.2017—1am
Attracting young audiences (2)–Snapchat Discover
Blog Post06.08.2017—1am
Montreal’s La Presse+ says adieu to print!
Blog Post06.07.2017—1am
Attracting those younger readers (1): one gift subscription at a time
Blog Post06.06.2017—1am
The battle for your ears
Blog Post06.05.2017—1am
Quick ways to tell stories
Blog Post06.02.2017—1am
Garcia Media turns 25!
Contact us with speaking requests, questions or to discuss a project.