The Mario Blog
07.12.2017—1am
Ecuador: where print still dominates

Visiting Ecuador for a series of workshops and hearing that here print is still king, but, for how long? Media houses prepare for when it isn’t.

Guayaquil, Ecuador —

It’s been 24 years since I last visited Ecuador, a beautiful country where I have been honored to work with such national titles as Quito’s El Comercio, Guayaquil’s El Universo, as well as the weekly magazine Vistazo.  Much has happened since those visits, and these titles now display a design that reflects the changes that newspapers everywhere have faced.

Yet, in Ecuador, I am told repeatedly, printed newspapers still carry weight as opinion leaders.  “While the kids in the house may not touch them, the parents will still subscribe to at least one printed newspaper,” said Ricardo Arques, Vice president for Editorial Development, Graficos Nacionales, S.A., which publish both Expresso and Extra, the two newspapers that I am visiting here this time.  Expresso has the largest circulation of any Ecuadorean newspaper. Extra is the popular audience tabloid, but with a standard size front page that folds over it!

While print  may still be king, my workshops here are aimed at imparting lessons for visual storytelling in the digital age.  The editors are aware that the reign of print may not be forever, even here.  “We still have problems with Internet speed here,” says Dr. Galo Martinez, editor of Expresso/Extra. “It’s very slow to download videos and heavy documents, and many people are not paying for monthly subscriptions to the Internet. They charge their phones the way we buy bread or other perishables on a daily basis.”

Here are the various newspapers that compete for the attention of readers in Ecuador daily, including El Telegrafo, which is a government-subsidized newspaper.

TheMarioBlog post #2668

Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Contact us with speaking requests, questions or to discuss a project.