TAKEAWAY: He is a one of a kind Pope. Ever since he was named, Pope Francis has never stopped surprising us. So we should not be too surprised that a publisher has decided to devote a magazine to him. Il Papa Mio is here.
Pope Francis will now be the subject of a weekly magazine to be called Il Mio Papa (My Pope).
How many of today’s celebrities can make that claim?
In fact, Mondadori, the publisher of the new magazine, already owns other titles, mostly about celebrities and gossip.
The expectations are as high as the pedestal where many have placed Pope Francis: 3 million copies in the first month, or about 750,000 each week.
“The idea for a magazine designed to report on and share the words and actions of Pope Francis came from observing how his election has stimulated a renewed interest on ethical, religious and moral issues,” said the editor Aldo Vitali. “In fact, the current Pope is a figure who, thanks to his empathy, as well as the power, the courage and the simplicity of his message, has won over everyone, both the faithful and non-believers,” Vitali concluded.
Engagement with readers and the Pope’s followers and admirers is part of the aim of the new publication: “Il mio Papa will be a meeting place for readers who can also send letters, poems and other contributions for publication in the magazine.”
Initially, the magazine will be available in print only, but then will also be possible to follow Il mio Papa on the web site http://www.miopapa.it, and on Facebook and Twitter.
Mondadori is Italy’s largest publisher in terms of revenue and total circulation. It is controlled by Fininvest, Silvio Berlusconi’s family holding company.
We imagine that , as with that other publication devoted to one person, Oprah Magazine, here, too, Pope Francis will grace every cover. The Pope’s fans would not want it any other way.
We look forward to Il Papa Mio.
Of related interest (and quite fun):
The Guardian anticipates the type of headlines we are likely to see in Il Papa Mio.
TheMarioBlog post # 1450
Posted by Dr. Mario R. Garcia on March 10, 2014
Mar. 9th South by Southwest: A discussion of the iWED concept: words and visuals for the digital age
TAKEAWAY: I am in Austin today at South by Southwest and ready to do a presentation with my Poynter Institute colleague Dr. Roy Peter Clark. Our session is all about the concept of WED (Writing/Editing/Design), which we introduced in the 1980s, but which is as applicable today in what we call iWED, the marriage of words and visual images in the digital age.
It is an interesting day for my friend and colleague Dr. Roy Peter Clark and I, as we introduce the concept of WED, the marriage of words and visual images, to a new generation, one that was not even born when we first created the idea and used it as the foundation of many of our seminars for writers, editors and designers at The Poynter Institute for Media Studies.
It was the start of the emergence of design as a discipline in newspapers and the entrance of the first “visual” people into newsrooms. As one would expect, there was some confusion about the role of visuals, as opposed to words.
The concept of WED arrived just in time to stop the excesses of the era: let’s do as much with visuals as we can, simply because we can. We have new printing presses that can give us beautiful color, so let’s colorize as much as possible (enter Carmen Miranda!), or let’s play with a large illustration of an avocado, even if the story is not that long or significant.
There was also the occasional duels between the word people and the visual people. In the process, content and design both suffered.
WED to the rescue! We emphasized that writing/editing/design are three important disciplines that must work together. When a writer and a designer discuss a story idea at the time of conception, the reader benefits, and so does the presentation of the story. However, the story line, its tone and point of view, should be represented by how it is presented. The design should not alter nor exaggerate what the story emphasizes. When the words and visual marriages come together everyone wins.
It was not unusual, for example, to devote an entire section front to an illustration of an avocado. Or for a design director to ask a writer to begin his story with a word that started with the letter Q simply because the designer liked the way a certain font had drawn the letter Q.
A modern rendition of the avocado page (designed by Constantin Eberle/Garcia Media Europe)
In the digital age
Today, with multimedia storytelling gaining momentum, we must warn against excesses of a lot of bells and whistles attached to a story simply because the technology allows us to do it.
And so, today, in Austin, Roy and I will take to the stage to lead our session titled: iWED: how to marry writing, editing & design.
Tips and takeaways from the session
Make the design appropriate and functional.
Don’t overplay the visuals simply because you have the means and the tools to do that
Don’t force a giant illustration or photo to tease the reader into expectations of a story that may not be as grand or appetizing as the visuals indicate
Simply, don’t indulge in self-absorbed design practices.
WED made a generation of writers, editors and designers refocus their work to make the story the protagonist, allowing for the various adjacent disciplines to make that story easy to follow, easy to read and more visually appealing. Today iWED does the same, while the challenges are greater. The story continues to be key, but there are various platforms in which to present it, with a technology that allows for more choices on the part of practitioners—
TheMarioBlog post # 1449
Posted by Dr. Mario R. Garcia on March 09, 2014
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