The two-day Digital Media North America 2017 conference, sponsored by WAN IFRA, has concluded its first day. Here are some things that resonate with speakers and audience alike. Think digital transformation and monetization efforts.
This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Oct. 23.
Digital Media North America
Digital transformation in the newsroom leads the list of subjects discussed by a majority of the speakers at the Digital Media North America 2017 conference in New York City Oct. 19-20. About 150 executives and editors from 16 countries have converged at the Thomson Reuters building on Times Square.
Perhaps the second most discussed topic is monetization: how to convert casual readers into paying subscribers.
I have streamed the highlights of the various sessions via Tweeter @DrMarioRGarcia and will continue to do so today Friday. The summaries below are based on my Tweets.
It’s all about the story
I was happy to hear repeatedly that it is all about quality content, the story. The rest is secondary. The one element that has not changed since I started my career: with a good story, everything is possible. Most importantly, the audience stays with you—and is more likely to want to pay for the content.
On storytelling strategies
I was fascinated by the presentation by Emilio Garcia Ruiz, of The Washington Post, perhaps one of the most successful digital transformations in the newspaper business:
Learning from Snapchat
I am not surprised that several of the speakers mentioned Snapchat as a source of inspiration for reaching younger audiences with their established products.
Emilio Garcia-Ruiz, The Washington Post: : The Future is Visual. Teenagers text messages have all but text. A visual world.
Louis Dreyfus, CEO , LeMonde : Important to have technologies that support performance; optimize experience, shorten response time.
The question came up about what is the one moment when a casual reader decides to become a subscriber:
Is the story you are reading now the conversion moment? Or past stories?
Best website: The Washington Post
Special Mention: The New York Times
Best in Lifestyle/Entertainment/Sports Website: The New York Times (Rio Olympics)
Special Mention: Univision USA
Best News Mobile Service: La Presse+ (Montreal)
Special Mention: J5, Le Journal de Montreal
Best Data Visualization: The Globe & Mail (Unfounded()
Special Mention: The Washington Post, Election 2016
In accepting the award:
“We have been intimidated by data for too long….when you use data for a story, you provide a better conversation with the audience. Commit yourself, slow down and deliver the content the audience craves. We are honored.”
David Walmsley, Editor in Chief
Globe and Mail
Best digital advertising campaign: Le Devoir, Je Soutains
Special Mention: The Weather Channel, 5 in 5
Best Innovation New Product: Arc Publishing, The Washington Post
Special Mention: La Presse+, Montreal, Canada
Best in Social Media Engagement: Splinter, USA, The Fight at Standing Rock
Special Mention: The Washington Post
Best in Engaging Young Audiences: NBC Universal USA
Special Mention: The Hamilton Spectator, Canada
Best Use of Online Video:Alabama Media Group (Whitman, Alabama)
Special Mention: The New York Times (Daily 360)
For more information about the conference
If you would like to find out more about our workshops for digital transformation, email me: firstname.lastname@example.org
I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.
Mario’s Speaking Engagements
Oct. 19-20, WAN IFRA Digital Media North America, New York City
Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina
April 18-19, 2018-–Newscamp ,Augsburg, Germany.
Sign up and we will keep you updated.