The Mario Blog
04.04.2017—1am
Design thinking for journalists, why not?

Those of us in media design are used to creating and to testing our concepts before we hit the send button. For journalists, this is a rare happening. Now, advocates feel that design thinking could help writers. Worth considering.

A piece by Alyxaundria Sanford makes the case for design thinking for journalists.

“Social journalism wouldn’t exist without community engagement. While it’s new territory for many journalists and newsrooms, its importance to shaping highly relevant and news with impact is gaining momentum, especially in digital media.”

She writes that:

“One way for journalists to cultivate effective community engagement is through the design thinking process.”

What does this design thinking process involve?

To arrive at some conclusions, I ‘d like to refer to my favorite definition of design, from the great Milton Glazer:

Any designer who has redesigned anything knows how true this is. The process requires trial and error. As a result, there is engagement. In almost any design project the first engagement is with those who will execute the design (designers, editors, journalists), but, eventually, a final prototype is usually taken for a test with those who will use it.

It is a process that usually works, although I am not so sure that we need to test as many details of a new design as we normally do, but that may be a good conversation for another blog post in the future.  Suffice it to say that it is through engagement that designs get better.

I don‘t know of many journalists who go through the process of engagement, testing, evaluating and revamping of the original with their stories. Of course, many stories are produced under strict deadlines (so are many design projects!), but still, what the author of the article above proposes is that journalists get more engaged with the community of readers for whom they are writing. 

“While traditional reporting may begin and end with an interview, journalists using design thinking can foster deeper connections with community members. “”

I agree that this type of design thinking applied to journalistic writing would be ideal.

Covers we like

The latest issue of The New Yorker:

Speaking Engagements Coming Up

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more informationhttp://www.voez.at/b2039m10

TheMarioBlog post #2602

Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.