The Mario Blog

11.13.2014—4am    Post #2072
Cuba’s Granma: first ever readers’ survey

It’s no secret that we are all tremendously interested in engaging our readers and knowing what they think about what we produce. But there is a newspaper that has never done such a thing. It is Cuba’s Granma: but it now wants to know how its readers feel. Call it progress.

Main photo in this collage by ALEJANDRO ERNESTO/EFE

For most Cubans in the island, there is no such thing as a “free newspaper”.  The Castro government controls the media.  Since 1965, the daily newspaper Granma has appeared as the official organ of the Communist party. It is not unusual to have page after page devoted to a speech by Fidel Castro. It is all propaganda, estilo cubano.

So, what a surprise to read that, for the first time ever, Granma’s editors are interested to know what readers think.

Last week, Granma published a survey to find out how its readers feel about the existing content, what they would like to see in the newspaper (how about uncensored commentary?), details about how long they spend reading Granma, how often they read it, which sections are preferred, and even asked if the language used is clear.

“The intention of this survey is to get closer to the interests of the people,” said Lisett Mencía, a member of the Granma team, who is leading the survey effort.

For a story in Spanish:

http://www.elnuevoherald.com/noticias/mundo/america-latina/cuba-es/article3655464.html#storylink=cpy

Mario Garcia: teaching Master Class at Poynter November 20

Innovation and Storytelling: Master Class with Mario Garcia

Here is where you can register to either attend the class in person, or via the archived replay shortly after the live session November 20.

Go here to register and more information:

https://www.newsu.org/masterclass-garcia

Pages We like

Here is another great page from designer Osama Aljawish from Oman's Al Shabiba newspaper.

It is today's cover for sports supplement all about a special event, Gulf Cup 22.

The newspaper also invites readers to take a selfie with Gulf Cup copy of the supplement and send it to win a gift.

Al Shabiba and Times of Oman design director is Adonis Durado.

TheMarioBlog post #1618

The Mario Blog