The Mario Blog
03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing

If you have not done so already, subscribe to CNN Reliable Sources’ newsletter. It is jam packed with goodies. It has become essential for me.

I often wonder if Brian Stelter, the host of CNN Reliable Sources and all-round media expert for the cable news network, ever sleeps.

The guy can be seen as early as 7 a.m. discussing President Trump’s middle of the night Tweet, then he will appear throughout the day (to discuss the other Tweets that may have been published during the day), but then he is likely to be part of Erin Burnett’s OutFront or Anderson Cooper’s 360 evening shows. And don’t be surprised if he appears past 10 pm with Don Lemon.

That is why I also wonder if he has a ghost writer doing his jam packed CNN Reliable Sources media newsletter, which has quickly grown to become one of my favorites, and an essential too.  I am just kidding about the ghost writer. You almost hear Brian behind each sentence of the newsletter.  What I like about this newsletter is that you will find information that you have not seen before, but also behind the scenes of media personalities, reviews of last night’s media shows, the occasional gossip item.

Here is a sampling

In the edition I am reviewing here, these were some of the items that caught my eye:

 

-Another big night for cable news….

“This headline feels suitable every night of the week right now, eh?)

“Along with the travel ban news and Trump’s rally in Nashville, Tucker Carlson‘s interview with POTUS is airing on Fox… and Wolf Blitzer and Dana Bash‘s health care town hall with Tom Price is on CNN… while Rachel Maddow is presumably following up on her big tax return reveal over on MSNBC…

Jann Wenner sells Us Weeklyom Kludt reports:

American Media Inc., the publisher of various celebrity tabloids, has agreed to acquire Us Weekly from Wenner Media. The move closes a topsy-turvy effort by Wenner to sell the magazine… The deal is worth about $100 million, according to the WSJ… In a press release, AMI touted US Weekly’s “total audience of more than 50 million young and affluent consumers across its platforms…”

For the record

 — Pamela Paul tweets:Simon & Schuster is publishing Ivana Trump’s book, “Raising Trump” about the childrearing of Ivanka, Eric, Donald Jr…” (Twitter)

 — Important story I missed in Tuesday’s WSJ: “ABC News to Face South Dakota Jury Over ‘Pink Slime’ Story” (WSJ)

 — Ben Mullin interviews media myth-buster W. Joseph Campbell… (Poynter)

I know that we are bombarded by too many of these newsletters and briefings, and that it is easy to ignore them, but you must give CNN Reliable Sources a try. You will be hooked. It is written in a chatty way that will seduce you to be waiting for it tomorrow, and the day after.

Good job, Brian, and try to catch up on your sleep as we hear that you are a papa to be!

Speaking Engagements Coming Up

I will be speaking at these events in the weeks ahead:

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

TheMarioBlog post #2591

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Contact us with speaking requests, questions or to discuss a project.