The Mario Blog
08.25.2008—4am
Classic design as good today as it was in 1969: Minneapolis Tribune

TAKEAWAY: Frank Ariss, who created the all-Helvetica look of the Minneapolis Tribune tells us about his work today in a three-minute interview.

British designer Frank Ariss combines his corporate design practice with an academic career on both sides of the Atlantic. He is a Professor of Design at the Minneapolis College of Art and Design. His client list includes a list of “Who’s Who” in global business. To newspaper designers, however, Ariss is best remembered for his redesign of the Minneapolis Tribune in 1969.

Mario: Frank, what are your favorite text fonts? 
Frank: 

Helvetica and Baskerville, for numerous good reasons, both aesthetically and practically.

Mario: I remember using a case study of your Minneapolis Tribune work when I wrote my first book, “Contemporary Newspaper Design”. What was your inspiration?

Frank:

Tribune inspiration? Inspiration had nothing to do with it. Just some bloody good old fashion deep thoughtful thinking, a lot of hard work, and then making the right decisions. Yes, my concept and rational for the Tribune in the late 1960’s is still good for today, and tomorrow. Attached is a PDF of my original Tribune prototype, 1969. Do you realize that is forty years and how revolutionary the design was.

Mario: How would you describe the state of U.S. newspaper design today? Do you have a favorite newspaper in terms of design?

Frank:

State of US newspaper design? Bloody deplorable. Bad editorial content can never be redeemed by good design nor can good editorial content be totally destroyed by bad design. So, show me a newspaper that has good editorial content and good design and it will be my favorite.

Mario: What are you working on these days?

Frank:

My work these days? Designs for print, computer, lecturing, and many other things that come along. Hard to put a percentage to it. I don’t try to, or care to. I just love designing, whatever it is. Simple as that. Remember, my portfolio is very wide in scope, from postage stamps to exhibits.

And, as much as I love designing with a passion, I also love my time on the boat, pouring over navigation books and charts, tending to the humble spuds in my garden, looking up at the stars and wondering why and how, and so many other eclectic interests and delights. It all makes me a better designer.

TheMarioBlog post #75

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