The Mario Blog
02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong

It’s part of the media quintet—the Apple Watch—another platform on which we can get news and information. But, lately, not much has been said about the watch, except this week when Apple announced that sales of the Apple Watch set a record.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 6.

I still wear my Apple Watch at all times. No, I have not been tempted to turn to my other “regular” watches since 2015 when the Apple Watch came out and I was in line at the Apple Store to get mine.

I remember publishers setting their sights on the new and small device as another way to present their news brands and lure audiences to their products. It was, I wrote, the continuation of more “at a glance journalism”.

Yet, while the major newspapers around the world soon had a presence on the Apple Watch, it was not a monumentally widespread sensation.  I find that those who have Apple Watches, like me, love them and keep them on. Yes, I am happy to see news alerts on my watch, plus text messages.  It is a lean forward platform and it simply reminds us that there is a story that we may wish to know more about, in which case we turn to our iPhone.

So, the news from Apple CEO, Tim Cook, that the Apple Watch set records “both [in] units and revenue” is encouraging.  I have never taken the Apple Watch out of my media quintet grouping.

 “We couldn’t be more excited about Apple Watch,” Cook said.

Same here as I still think that this is a platform that compliments the iPhone well and, for newspapers, is an effective way to promote the brand and keep those news updates as close to the user as possible.

The New York Times was one of the first newspaper brands to have an Apple Watch presence.  I still refer to the Times daily for updates on my watch below.

 

 

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Of related interest

http://garciamedia.com/blog/apple_watch_wearables_and_the_rise_of_glance_journalism

http://garciamedia.com/blog/smartwatches_a_symposium_in_copenhagen_and_research_results

http://www.garciamedia.com/blog/smartwaches_and_news_symposium_some_takeaways

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