The Mario Blog
02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong

It’s part of the media quintet—the Apple Watch—another platform on which we can get news and information. But, lately, not much has been said about the watch, except this week when Apple announced that sales of the Apple Watch set a record.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 6.

I still wear my Apple Watch at all times. No, I have not been tempted to turn to my other “regular” watches since 2015 when the Apple Watch came out and I was in line at the Apple Store to get mine.

I remember publishers setting their sights on the new and small device as another way to present their news brands and lure audiences to their products. It was, I wrote, the continuation of more “at a glance journalism”.

Yet, while the major newspapers around the world soon had a presence on the Apple Watch, it was not a monumentally widespread sensation.  I find that those who have Apple Watches, like me, love them and keep them on. Yes, I am happy to see news alerts on my watch, plus text messages.  It is a lean forward platform and it simply reminds us that there is a story that we may wish to know more about, in which case we turn to our iPhone.

So, the news from Apple CEO, Tim Cook, that the Apple Watch set records “both [in] units and revenue” is encouraging.  I have never taken the Apple Watch out of my media quintet grouping.

 “We couldn’t be more excited about Apple Watch,” Cook said.

Same here as I still think that this is a platform that compliments the iPhone well and, for newspapers, is an effective way to promote the brand and keep those news updates as close to the user as possible.

The New York Times was one of the first newspaper brands to have an Apple Watch presence.  I still refer to the Times daily for updates on my watch below.

 

 

.

Of related interest

http://garciamedia.com/blog/apple_watch_wearables_and_the_rise_of_glance_journalism

http://garciamedia.com/blog/smartwatches_a_symposium_in_copenhagen_and_research_results

http://www.garciamedia.com/blog/smartwaches_and_news_symposium_some_takeaways

Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Contact us with speaking requests, questions or to discuss a project.