Publishers everywhere dream of attracting those elusive young readers, 18 to 25, or even younger. It is not easy, so creative strategies must be considered. At The New York Times: buy a gift subscription for a youngster. Does it work?
I think it’s clever and I wonder how successful this campaign is, but I like The New York Times idea of offering gift subscriptions for students. So, if you are an adult who believes in newspapers, the importance of a free press and its role in a democracy, perhaps you would like to introduce a young person to what you consider to be an essential part of keeping informed.
Here is the deal:
The New York Times will match every subscription sponsored with your contribution. At an average cost of $3 per annual student subscription, a $50 contribution can fund a mid-sized class for one year.
SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa). The venue will be the Hilton Miami Downtown Hotel.
Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.
For more information: http://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017