The Mario Blog
05.06.2010—12pm
At El Tiempo: flaps with style on Page One

TAKEAWAY: Those half page flaps on Page One of newspapers (and magazines) do not have to be devoted to advertising only. See how Colombia’s El Tiempo uses them. PLUS: Still time today to apply for The Power of the Tablet conference at Poynter, June 14-15

TAKEAWAY: Those half page flaps on Page One of newspapers (and magazines) do not have to be devoted to advertising only. See how Colombia’s El Tiempo uses them. PLUS: Still time today to apply for The Power of the Tablet conference at Poynter, June 14-15

Those flaps dress well here

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Two flaps split the front page of El Tiempo into two for this special 100 years of fashion special edition

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Reader opens one flap to reveal a portion of the opening below inside

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Both flaps open, now the front page of the fashion special appears

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Here is how the special looks when both flaps are closed

Those front page flaps can be used for more than just advertising, and I often experiment with them to see how far we can take them. Often, production rules keep us from using them more often and in more innovative ways.

Which is why I was so happy to see Colombia’s El Tiempo, where I visit this week, use the flaps to enhance its special 100 Years of Fashion supplement. The designers, headed by Design Director Beiman Pinilla, made sure to “dress” the page in style, with a red bow tie that is visible as the two flaps form a collar.

Says the production director: “There is nothing complicated about doing things like this, we do it gladly when requested.”

For those who follow the use of flaps in newspaper ,which is a practiced mostly dedicated to advertising, stay tuned, as we are experimenting with a variety of innovative styles to put these flaps to better and more visually appealing use.

The Power of the Tablet conference

There are still several places available for those interested in attending Poynter’s The Power of the Tablet conference, June 14-15.

For more information and to apply, go here:
http://www.poynter.org/seminar/seminar.asp?id=5515

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Roger Fidler
, considered by many as the pioneer who started working and experimenting with tablets for newspaper editions in the late 1970s, will join the Poynter conference, June 14-15.

Roger , who was a journalist and newspaper designer for 34 years, is program director for digital publishing at the Donald W. Reynolds Journalism Institute (RJI), he coordinates digital publishing research projects and the Digital Publishing Alliance (DPA). The subject of his presentation is still in the process of discussion, but we are happy to have him on board and will keep you posted as more details develop.

For application and more information:
http://www.poynter.org/seminar/seminar.asp?id=5515

The Power of the Tablet conference will include the participation of Adobe’s Gary Cosimini . He joined Adobe as its first Business Development Manager in 1992, responsible for the introduction of Acrobat to the publishing industry, and then InDesign. He currently works on new digital publishing applications for newspapers, magazines and books, and continues to serve as a liaison to the publishing industry.

Gary’s participation is particularly interesting to all the editors, publishers and designers in the audience, as he worked for 16 years at The New York Times, where he was the original art director of Science Times. He guided the newspaper’s transition from traditional production of graphics and photography to digital formats. In 1985 he was a member of a team that won a Pulitzer Prize in explanatory journalism for coverage of “Star Wars”, the Strategic Defense Initiative.
Before joining the New York Times, Gary was an art director and deputy editor of the Detroit Free Press Sunday Magazine .

Thinking tablets? Poynter is the place June 14-15

With the addition of Jennifer Brook, an interaction designer who works at The New York Times, where she leads the user experience design of mobile applications and handcrafts information architectures for nytimes.com, our conference will now include presenters who are actively involved in how their titles commute from print to digital on a daily basis.

As many of you know, I have had a special and dear relationship with Poynter for over 25 years, as I came there from Syracuse University to create what is the Visual Journalism program today. Along the way, we have helped to train thousands of publishers, editors and designers. Each time, Poynter has been there to react to major changes in the industry, doing so quickly (with the speed that traditional academic institutions cannot practically do), and making sure that its classrooms served as platforms for the discussion and the hands-on approaches that would serve the industry best to take it to the next level. As such, we at Poynter have been first to do thorough training and research in color to maximize its effects; we also created the WED (Writing-Editing-Design) concept which still serves as the basis of how visual journalism/writing are taught at the Institute. When the first Macs arrived, we had the MacTracks, very specific seminars tailored to training designers and artists on the new equipment.

Why Poynter is THE place for a tablet conference

Today, Poynter moves to the forefront of what the industry is doing, and it is doing so in a major way. That is the reason that I am so honored to be back to direct this conference (I truly never left Poynter, having served as associate faculty and recently as a member of its National Advisory Board) .

I cannot imagine a better place anywhere than The Poynter Institute for Media Studies for a conference on tablets. In my view, the success of the tablets will depend on how we adapt traditional journalism ( storytelling) to make the jump from print and online to the more intuitive digital presentations that the tablet demands and allows.

However, the tablet itself is nothing but a gadget; it is the information that we craft to put in it that will determine its ultimate success. Poynter is a place where historically “the craft” has taken center stage. It is the foundation upon which all programs are based. While we embrace the tablet and see it as one platform that users will take to, we also know that we need to concentrate, as usual, on craft and how to enhance it and prepare it for this new medium. It is also important to note that our conferece is about tablets, all tablets, and not just one of the several that will be in the market. Our conference is NOT sponsored by any one brand, but inspired totally by the role of our craft in those tablets.

This is why I think that everyone who is seriously considering a tablet edition should make it a point to come join us at Poynter June 14-15 for this historic conference.

Why the emphasis on tablets

Like with color, WED and the arrival of Macs in the newsroom, we see that the tablets are going to be here to stay. In my view, it is not a matter of IF, but a matter of WHEN each newspaper and magazine travels the short or long road to incorporating a tablet edition as part of how it publishes and tells stories.

It is that thought that has inspired how we are crafting the one and a half day program at Poynter. We view this first introductory conference as a springboard to tablets, knowing that all we can do is introduce the various subjects that need to be discussed, and planning to continue with other more specific tablet seminars devoted to storytelling, advertising/revenue and technology, all of which are important components.

The speakers and their expertise

Jennifer Brook, The New York Times; will present case study of how the Times became the first newspaper to make its incursion into iPad

Gary Cosimini of Adobe: a frank discussion about Adobe’s role in the world of the tablets

William Couch, USA Today, designer for its app—a resource person who ushered his national newspaper into the iPad

Andrew De Vigal, The New York Times—will deal with storytelling thru photos and video

Steve Dorsey, vice president, research and development, Detroit Media Partnership: resource person to tell us how the Detroit Free Press is approaching tablets

Mario Garcia Jr., Garcia Media: issues of useability, from web to tablets.

Jennifer George-Palilonis of Ball State University: already teaches courses to prepare journalism students for the tablets

D.W. Pine, design director of Time Magazine: will present case study of how his magazine became the first to tabletize with iPad.

Erik Schut, president of WoodWing, the company that worked closely with TIME Magazine as it introduced its iPad edition this month, will be among the speakers.

Alfredo Triviño, Director of Creative Projects, News International (London). Al leads the process of visualizing and showcasing potential products for all News International titles—from print to mobile and tablet apps. Al has been working with tablets since 2007 when he invented the Newsbook, a platform where to read, view, listen to, share and store newspapers, books and magazines. Some of the ways of editing and delivering content that are central to the Newsbook will be tried out for the first time with The Times and Sunday Times iPad apps.

Joe Zeff of Joe Zeff Design: will talk about the importance of multimedia (animation) and about advertising opportunities

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The New York Times’ Jennifer Brook will tell us all about how the Times got into iPad at The Power of the Tablet conference at Poynter

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William Couch, USA TODAY, user experience and interface designer for the iPad app of the nation’s newspaper.

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Andrew DeVigal (The New York Times), storytelling thru photo/video; Mario Garcia Jr. (Garcia Media) resource person on tablet usability

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DW Piine (TIME Magazine) to present case study of Time; Joe Zeff (Joe Zeff Design) to discuss multimedia/advertising opportunities

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The Power of the Tablet Conference at Poynter: Erik Schut (WoodWing), Alfredo Triviño (News Corp, London) among headliners presenting

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Steve Dorsey (Detroit Free Press); Prof. Jennifer George Palilonis (Ball State University) at the Poynter conference

Who should attend?

Who should attend?: I am happy to see that interest rates so high for this conference, as shown by the many phone calls and emails that I am receiving daily from across the world. One question frequently asked is “who is this conference for?”.

Well, it is for anyone in the industry who contemplates a tablet edition of his/her newspaper or magazine. This should be EVERYONE, in my book. The conference will be an introduction to what you need to know to get out of the gate, from storytelling and presentation modes in the new medium, to the technological solutions available to take you from your current editorial system and into a tablet, advertising opportunities, and, of course, the question that many in the industry ask daily: how can the tablet offer us revenue producing strategies.

Goal of the seminar: To introduce editors, publishers, managers and designers to what’s ahead and what they can expect when tabletizing their print products.

The conference will touch upon the four main themes involved in tablet planning: storytelling (presentation modes), advertising innovation, technology/usability and revenue producing strategies.

I will continue to update this information as speakers are firmed up.

We envision this introductory seminar as perhaps part of a trilogy of programs devoted to tablet publishing, with this one as the introductory one, then perhaps one on storytelling/presentation modes/technology, and one devoted to advertising/revenue producing.

I urge those interested to apply immediately as there will be a limited number of spots available.

Also at Poynter: the mobile seminar right after Tablet conference

You may wish to stay a little longer in sunny Florida and attend the Poynter Institute’s Going Mobile With Your News seminar, June 16-19, right after the Tablet conference. For those travelling long distances, this may be the perfect fit: a conference and a seminar. Bring home more information about digital publishing.

Here is a little information from the course description. For more and to apply, go here:
http://www.poynter.org/seminar/seminar.asp?id=5403&catid=149

Learn to create a mobile news delivery strategy, including building mobile apps and sorting through the options of creating apps vs. using the mobile web. We’ll help you unlock the journalistic power of mobile technology and show you how the public is consuming information on cell phones, tablets and other mobile devices. We’ll demonstrate the simple ways you can optimize your mobile site for smart phone users, and we’ll help you think through the issues you’ll face in design and implementation.

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