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Apr. 23rd Twitter breaks the news, but journalists take it from there and run with it

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TAKEAWAY: The news breaks on Twitter, that’s a fact, but it takes professional journalists to take it beyond that first Tweet. Nothing wrong with that. Newspapers lost the time advantage , but the media still have the upper hand in terms of making the significance of news explained to readers.

Let the Tweeters break the news……

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Twitter breaks the news, no doubt: from the plane landing on the Hudson to the Oslo massacre to the deaths of Bin Laden, Dick Clark and Whitney Houston; Tweets told us about it first


How “Breaking News” Broke the News

Highlight:
Breaking news used to be “news of transcendent importance.” Now it’s a joke.


In this provocative piece titled, How “Breaking News” Broke the News, author David Weigel, starts with the question:
Does “breaking news” have any meaning anymore?

Good question, David, and perhaps we should try to answer by dusting off our bookshelf one of the oldest, if not the first, newswriting textbook, by Lyle Spencer, in which he wrote in 1917:

Any accurate fact that will interest a large number of readers, and, of two stories, the accurate one that interests the greater number of people is the better one.

My own definition for 2012 is something like:

Anything you know now that you did not know 15 minutes ago….or 15 seconds ago

Nobody questions that breaking news has found a comfortable launching station with Twitter, Facebook and other social media.
We all accept that. Everyone armed with a mobile telephone is reporter, videographer and photographer.

He is not a journalist, however.

That function is still with the men and women who train to do the job. And, although they may not break the news in the old fashioned sense of the word, they will help even those reporting it first, to understand how it affects them.

Real journalism goes beyond a 140-character Tweet.

In my view, there is nothing to worry about with the “demise of breaking news” for traditional journalists.
They break the news, you the journalists pick it up and run with it.

Most obstetricians who deliver babies do just that.
They don’t raise them, nurture them and see them grow. Parents do that, in most cases.

Let every “obstetrician” out there who is armed with the tools of reporting take care of the delivery, as I am sure they will continue to do.

Let the journalists do the rest. Their job has not been more crucial.
I don’t lament the end of breaking news. I celebrate the challenge that this presents to editors, journalists and designers: to surprise beyond the House of Twitter.

We must be up to the task.

Related blog posts:

Breaking news and the people in the Central Square
http://garciamedia.com/blog/articles/breaking_news_and_the_people_in_the_central_square/

News agencies and social media: challenges of producing news when everyone’s a “journalist
http://garciamedia.com/blog/articles/news_agencies_and_social_media_challenges_of_producing_news_when_everyones_/

Those smartphones gaining momentum with Japanese newspapers


I have seen at least a model of the future, and wish I could tell you more about it, except that it is all contained within a smartphone where typical news/features fare sings, dances, moves as in video, with, of course, stories to read.

It is not a prototype of 2050, by the way, but perhaps 2015 or earlier.

So it is with great interest that I read about Japanese newspapers focusing on Smartphone content: hope it is very local, not just for news, but also local in terms of places that subscribers can frequent, make reservations at, and simply walk into at a moment’s notice.

A smartphone full of information is where it’s at. It may redefine the type of information that we in the media present, beyond the who, what, when and where of stories.

An important question in the mind of publishers with whom the future of smartphones is discussed is always the economics of it all. How much money can we make from subscriptions to our smartphone offerings?

The Japanese newspapers in this NSK Survey report the following about pay scales:

Smartphones users consume diverse kinds of fee-based and free services. Applications dedicated to smartphones, and news content files, are both distributed via mobile phone operators, each on a fee basis. Free services include the delivery of limited-size news articles via specially developed applications, like the Asahi Shimbun’s “Catchew!” and free internet access to news websites specifically formatted for smartphone displays.

I plan to keep an eye on how the Japanese newspapers do in the smartphone editions area. But there is no question that we will see more use of smartphones for getting news and information, the type that we dispense.

If we are talking media quartet here (phone, online, print and tablet), the phone may provide us with the biggest changes yet, and probably the best revenue producing options.

Print, tablet subscriptions sold as package in Finland


Helsingin Sanomat is the first Finnish media company to provide a combo deal for an iPad and newspaper
http://www.reuters.com/article/2012/04/23/idUS19492+23-Apr-2012+HUG20120423


Highlight:

The deal includes Apple’s iPad* and a subscription to the digital edition of Helsingin Sanomat. If preferred, the standard, home-delivered version of the paper can be added to the package.
So more than 50% of Finns who took the Helsingin Sanomat consumer survey are “very or rather interested” in the option to also include an iPad in their paper subscription,

My take:

While this is a survey that took place in Finland, I imagine that this will be a combo that subscribers to newspapers and magazines globally may take to at one point or another, and I think that point will be sooner rather than later.

Several of our clients are experimenting with such subscription packages at the moment, and even in places where the presence of iPads may not be as prevalent just yet, subscribers admit that they will eventually get an iPad.

It will be good to keep an eye on how the Helsingin Sanomat experiment goes.

Where in the world is Mario?

It is an interesting week ahead for me, moving across two continents, but engaging in some good programs.


April 20-23, Buenos Aires—catching up with Garcia Media Latinamerica team; plus enjoying one of my top five favorite cities in the world.
http://www.garcia-media.com.ar/


April 25, Santiago de Chile—speaking to the WAN-IFRA America Latina 2012 Congress; my topic: Designing for the 21st century, across platforms.
http://www.wan-ifra.org

April 27, Rochester, NY—speaking at Digital Reading Symposium at RIT (Rochester Institute of Technology). I am honored to be in this gathering which explores the art and science of reading on screens .
http://www.rit.edu/cias/readingdigital/

The iPad Design Lab: Storytelling in the Age of the Tablet

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Video walkthrough of the iPad prototype of iPad Design Lab

TheMarioBlog post#1002

Posted by Dr. Mario R. Garcia on April 23, 2012




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