TAKEAWAY: So The Daily app may not have gotten perfect yet, but neither has The New York Times’ tablet edition. It is good that both are getting better all the time, and so is the discussion of what a news app should be.
The Daily turns one: perhaps it needs to assess how it does with more frequent updates, more pop up moments
The New York Times: great for the updates, rather static for the pop up surprises
In one of our blog posts last week we mentioned the first birthday of the highly promoted first newspaper totally created for the iPad: The Daily.
The creation of Rupert Murdoch, chairman of News Corporation, The Daily cost $30 million to launch, and, according to a Monday
It was worth staying up till 10 pm to watch the premiere of this new NBC show, Smash, all about the behind the scenes of Broadway.
And in one of its most interesting moments——and there are many, including great singing and dancing in this first episode of what promises to be a hit series——-there is high drama when a simple first time recording of a song for a possible musical gets out into the Internet. Indeed, someone in the crew sends the video to his mother, and, well, it goes everywhere from there.
The songwriter played by Debra Messing screams and complains about the way things get out in the open so fast today, finding it hard to believe that critics and others would be giving opinions and reviews on a song freshly written for a show that is only in the writer’s mind at the moment (about the life of Marilyn Monroe).
Just like Twitter is where news breaks in so many instances, obviously YouTube is the equivalent for those in the entertainment business.
“Everything moves so fast,” the Debra Messing character complains.
You bet, Debra, and nobody is turning back the clock. And I bet there will be many Tweets about your great show.
Pop up of the day
Bild does it again, this time with a great pop up about Madonna’s halftime show in the Super Bowl Sunday. This is classic Bild, taking us on a tour of the performer’s extravaganza.