Newsday unveils a new design—-its first dramatic visual transformation in over 25 years.
Readers will soon find out that while so many new things have been added to their favorite newspaper, the Newsday they are reading is the same familiar newspaper that has become a part of their daily routine.
For this project, the Garcia Media team, headed by Mario Garcia, with Ed Hashey, Patty Cox, John Miller and Aaron Kenedi, joined forces with the newspaper’s redesign team Jack Millrod, Executive News Editor; Bob Eisner, Design Director; Rich Loretoni, Art Director and Judi Yuen, Assistant News Editor. Five months later, the new look has emerged. But more than just new fonts and color palette, this project has involved a total reorganization of the content, addition of new content, and a look at navigation that will allow readers to move through their tabloid-size newspaper faster.
We concentrated on three major points which became the centerpiece of the redesign:
1. Navigation – We have worked hard to make Newsday more navigable, not only on page one, but throughout. We also have special devices –what I call “send me” features –that will tell readers where to read more about this subject on Newsday.com, or yes, where to get a free ticket for a special event.
2. The typography – We have chosen three elegant fonts for this redesign of Newsday: Scotch Roman is used for headlines, a classic font will make the headlines easier to grasp. Whitney, a sans serif, bold and also elegant alphabet, was originally commissioned by the Whitney Museum in New York, but is now available to publications everywhere. For text, readers will see that all stories are set in Poynter, developed by The Poynter Institute for Media Studies and tested among the most legible of text fonts.
3. The Color Palette – We have put a lot of thought into the selection of colors that contribute to bring visual order to Newsday. Readers will see the traditional blue of the logo, but also new colors such as burgundy, gray, orange and champagne, that will become branding elements of the new design.
Today, readers of Newsday will hopefully find their newspaper, as compelling, credible, authoritative and fun to read as ever—-but moving through it will be a lot easier.