garciamedia

Jul. 12th Kronen Zeitung’s tablet: beyond the news, a special event app

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post will be Monday, July 16

Update #1: Friday, July 13, Tampa, Florida, 20:42

TAKEAWAY: A few days after launching a new app, the digital team at Austria’s Kronen Zeitung is highlighting a summer beachvolleyball event by creating an app that offers all of the event’s details.

Those guys at Austria’s Kronen Zeitung have just launched their new, curated tablet edition, Kronen HD, about 10 days ago, but already they are having fun exploring the potential of the tablet and how it can be utilized for special features.

In this case, it’s the “Beachkrone HD 2012” and it offers all the necessary information about the Beachvolleyball Grand Slam in Klagenfurt/Corinthia.

“We thought it would be very useful to offer our readers all the necessary information about this popular event,” says Michael Eder, who together with Patrick Warger, created and designed the app.

The design offers a bright color palette to present content that includes timetable, sport and party activities, information about national and international teams, quiz and social media connections.

In addition, users will see events highights, fast motion of the construction process presented through a variety of videos and photo galleries.

 

Of special interest

Interview: Wall Street Journal digital chief Raju Narisetti on innovation, mistakes and opportunities
http://www.themediabriefing.com/article/2012-07-12/interview-wall-street-journal-raju-narisetti

Highlight quote from Nariseetti:

“,,,, audiences increasingly have much more opportunity to be promiscuous than ever before. In the print world you had a bit of a lock on them in terms of falling into someone’s doorway. But online with the flick of a finger they can go elsewhere.Our business model has to be nimble and really fast to deal with that otherwise you’ll always fall behind. As in industry we’ve not been particularly good matching technology with audience needs.“

“Harold still prefers falling asleep to traditional print media.“ - New Yorker Cartoon 
http://www.condenaststore.com/-sp/Harold-still-prefers-falling-asleep-to-traditional-print-media-New-Yorker-Cartoon-Prints_i8960073_.htm

Twist: a simple, user-friendly app that gives your friends your travel ETA
http://www.theverge.com/2012/7/12/3155286/twist-a-simple-user-friendly-way-to-let-friends-know-when

From Google: the toughest challenger to the iPad
http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/

HIghlight:

Google’s tablet is a better choice than the iPad for people on a budget; for those who prefer a lighter, more compact tablet that’s easier to carry and operate with one hand; and for those who prefer Google’s ecosystem of apps, services and content to Apple’s.

Now There Are Rumors That Murdoch May Kill ‘The Daily’
http://www.businessinsider.com/now-there-are-rumors-that-murdoch-may-kill-the-daily-2012-7

A letter from the Editor in Chief of The Daily to her staff
http://www.thedaily.com/page/2012/07/13/web-thedaily-letter/

Highlight:

 

  “As for the latest misinformed, untrue rumors of our imminent demise, I would urge you to ignore them. Since before we launched, our dear friends at competing media outlets have done their best to wish us ill and gleefully ‘report’ on what they think is going on here. The truth is we have over 100,000 paying subs who are renewing their subscriptions at a 98% rate and fantastic advertisers who love our brand and keep coming back for more because they get results. Pay attention to them, not the haters.“

 

  

The iPad Design Lab: Storytelling in the Age of the Tablet

 

Video walkthrough of the iPad prototype of iPad Design Lab

 

TheMarioBlog post #1052

Posted by Dr. Mario R. Garcia on July 12, 2012