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Aug. 4th Beijing Olympics 2008: The German newspapers prepare
During the weekend in Frankfurt I collected copies of Die Zeit, Welt am Sonntag and Frankfurter Allgemeine, all of which devoted large front-page real estate to the Olympics.
In our video posting yesterday we discussed the importance of a Center of Visual Impact; the key to all the front pages shown here was a large CVI to lure the reader, and, in this case, to show that this was no ordinary Sunday. Inside, each newspaper carried 8-page Olympic special packages.
Most impressive: Welt am Sonntag, with splendid info graphics of particular events as well as a full page detailed rendering of the site of the games, a new 1.16-million euro sports stadium built especially for the game.
Multi media: Die Zeit’s coverage sends reader for audio portions of the Olympic story.
Missing: We wonder why the Frankfurter Allegemeine, with such attractively designed Sunday package, still does not mention its website high up on the page, where the newspaper’s logo is located.
An oversight?
Toni Nadal is the trainer and mentor of his nephew, Rafael Nadal, the #1 ranked tennis player, This is what Uncle Toni, as everyone refers to him, constantly tells his famous nephew:
“I believe that one achieves happiness through hard work and discipline. We achieve happiness through austerity. In our society, discipline is not highly regarded. We tend to abuse materialism.”
As quoted in El Pais, Madrid, Spain: August 2, 2008.
In Lagos, Nigeria—more specifically in Victoria Island, conducting workshops as the rain falls outside; wireless connections very slow, so my next few postings may not contain many visuals. Sorry.
Posted by Dr. Mario R. Garcia on August 04, 2008
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The German newspapers know how to use photography in a powerful way….elegant, bold, and bursting off the
front page——this creates an excitement for the reader
that reflects the energy of the event….I wish more
American newspapers were this bold…..Maggie