garciamedia

Apr. 3rd Here is a duck that nobody should unchain

TAKEAWAY: In Paris, Le Canard Enchāiné is the newspaper that is not afraid to be like newspapers once were: hard hitting, influential, edgy, one section, one color and ONLY in print.

0 comments Posted by Dr. Mario R. Garcia

Apr. 2nd New York Magazine’s new iPad app: lean forward, lean back and get a bite of this apple

TAKEAWAY: It’s a sort of coming of age for the print mag that goes tablet, and New York Magazine shows us the way.  Functionality, usability and a no nonsense approach to keeping the finger happy.

0 comments Posted by Dr. Mario R. Garcia

Apr. 2nd It’s time to do more experimenting with advertising in print

TAKEAWAY: It’s definitely time for local and regional newspapers everywhere to do more with how they present advertising. Here are two newspapers that are trying it!  PLUS: Paying the piper: how paywalls are the hottest thing these days

1 comments Posted by Dr. Mario R. Garcia

Apr. 1st Don’t let anyone fool you on April Fools Day today

TAKEAWAY: It is a day for foolish jokes and hoaxes, but some smell too much like a joke to carry any weight.  PLUS: New York Magazine unveils new iPad app today

0 comments Posted by Dr. Mario R. Garcia

Mar. 29th The Washington Post’s new tablet app: highlights and disappointment

TAKEAWAY: The first Washington Post tablet app appeared in 2010; now 3 years later, a new one is here.  It offers some highlights, but also disappointments, as it stays close to the “newspaper” look and away from those engaging pop ups.

0 comments Posted by Dr. Mario R. Garcia

Mar. 28th Designing for the touch screen generation—think pop ups

TAKEAWAY: They are called the touch screen generation.  They have high expectations, low to zero patience for static content on a digital platform, and they are the most finger happy group to come along ever. Let’s get ready to design for them.

0 comments Posted by Dr. Mario R. Garcia

Mar. 27th Hail to that creative director (it was about time)!

TAKEAWAY: As titles go, newspapers have always had trouble associating the word “creative” with what happens inside a newsroom. Until now, that is.  The appointment of Tom Bodkin as chief creative director of The New York Times is one significant step.

0 comments Posted by Dr. Mario R. Garcia

Mar. 26th Role and performance of journalism schools will always be topic of debate

TAKEAWAY: Should journalism schools offer the foundations of the practical and the ethical aspects of our profession? Or, should they be constantly updated to reflect the trends and the technology with which its graduates will have to cope in the job market?  Now the question appears: what should be the qualifications for the dean of a J School in the second decade of the 21st Century?

0 comments Posted by Dr. Mario R. Garcia

Mar. 25th Moving across platforms with ease

TAKEAWAY: It’s a fact about today’s media consumer: we have options as to where to get our information, and sometimes two platforms with similar content lie side by side. PLUS: The Pope of the people and his newspaper habits.

0 comments Posted by Dr. Mario R. Garcia

Mar. 22nd Take a second look at what you could do with print ads

TAKEAWAY: Time to start experimenting with those ads.The rate of experimentation with ads is at its lowest in the United States, but thriving in Latin America, Europe and Asia.

0 comments Posted by Dr. Mario R. Garcia

Mar. 21st Variety’s quasi sunset

TAKEAWAY: Variety, that daily newspaper with one of the world’s most enviable beats—- Hollywood—will not print daily starting Tuesday.  But it is not a total goodbye for Variety, which will now appear digitally and print a weekly edition.

0 comments Posted by Dr. Mario R. Garcia

Mar. 19th Power to Designers’ message: Be ready to break those rules

TAKEAWAY: With a title as provocative and inspiring as Power to Designers, the conference in Warsaw, Poland, took participants through the paces of the role of design (and technology) from print to screen to street.

8 comments Posted by Dr. Mario R. Garcia

Mar. 19th The Handwritten Letter. The Circus. The Newspaper.

TAKEAWAY: These are a few of my favorite things, as well as three sources of nostalgic commentary these days, all considered to be areas in decline, depending on who you talk to or what you read. Let’s say that the handwritten letter, the circus and the newspaper are not exactly how they used to be, but they are still around in some form, in a state of transition. PLUS: Speaking at the Power to Designers conference in Warsaw, Poland today

0 comments Posted by Dr. Mario R. Garcia

Mar. 18th Tablet users’ preferences: two studies, two conclusions

TAKEAWAY: Two studies about the behavior of news app tablet users, two different outcomes, and some points of similarity. How do Poynter EyeTrack Tablet and one by by Visiolink,in collaboration with Aarhus University,compare?

0 comments Posted by Dr. Mario R. Garcia

Mar. 15th Project Nostalgia: some ideas pass the test of time, while others, well, not so well

TAKEAWAY: This is my last installment (for now) of this nostalgic trip to Bahia Blanca, Argentina, to rethink La Nueva Provincia, a newspaper that I first redesigned 34 years.  Today: looking back and looking forward

PLUS: More pages we like announcing the new Pope Francis

0 comments Posted by Dr. Mario R. Garcia