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May. 20th Developing the ability to think multi-media

TAKEAWAY: This is the third in a series of blog postings about journalism schools worldwide which are modifying their curriculum to meet the needs of a rapidly changing industry. Today we profile Arizona State University’s Cronkite School of Journalism and Mass Communication.  We will update this posting throughout the day.

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May. 19th Journalism education innovators: In Chile, “learning by doing”

TAKEAWAY: This is the second in a series of blog postings about journalism schools worldwide which are modifying their curriculum to meet the needs of a rapidly changing industry. Today we profile UC (Universidad Catolica) of Chile.  We will update this posting throughout the day.  ALSO TODAY: Gannett and iPhone: a good fit PLUS: Indian newspapers rate high with their readers

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May. 18th Journalism education innovators: MA in Online Journalism

TAKEAWAY: This is the first in a series of occasional blog postings about the subject of innovation in the curriculum of journalism schools across the world.  I posed the question last week: what are J-schools doing to train the next generation of journalists about storytelling in a multi platform world. Today, we present a new MA in Online Journalism program at Birmingham City University in the UK. ALSO: A special Sunday edition of MINT in India for election coverage.

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May. 17th I, too, was one of the Pedro Pans

TAKEAWAY: The Miami Herald is sponsoring Operation Pedro Pan Database which lists 14,048 names of unaccompanied children between 6 and 17 who arrived alone in the U.S. between 1960 and 1962. Parents were getting their children out of Cuba, fearing communist indoctrination spreading in private and public schools. I know the story. I am one of those on the list.

1 comments Posted by Dr. Mario R. Garcia

May. 16th J-schools and storytelling in a multi-platform media world: who is doing it right?

TAKEAWAY: As usual will be updating this blog during the weekend. However, this is an open call to educators and students for information about how J-schools adapt their curriculum to serve the needs of an industry in transition. Waiting to hear from you.

0 comments Posted by Dr. Mario R. Garcia

May. 15th Friday notes: highlights of the WAN Report

TAKEAWAY: It is full of information that should prove interesting and valuable to publishers worldwide, the new PricewaterhouseCoopers/WAN report reminds us of the power of a newspaper’s brand and leads us to pay attention to digital strategies. Yes, readers are willing to pay for online content.  ALSO: Advertising coming back?AND:  Why stitch your newspaper

0 comments Posted by Dr. Mario R. Garcia

May. 14th At The New York Times: Experimental Lab and Storytelling

TAKEAWAY: One of the fascinating aspects of living in times of transition for any industry is the level of experimentation that takes place.  For us in the media, this is perhaps one of the most highly active periods I can recall for looking at what we do and how we will do it in the near future.

0 comments Posted by Dr. Mario R. Garcia

May. 12th Print may be eternal—-but invest on digital strategies

TAKEAWAY: A recent study completed by the Pricewaterhouse Coopers (PWC), along with the World Association of Newspapers (WAN), reassures us that there is a future—-and even a bright one—-for publishers who are willing to push digital to the front of their priorities. Nothing that we have not recommended through this blog repeatedly, but this study reaffirms the notion.

0 comments Posted by Dr. Mario R. Garcia

May. 11th Those smartphones and newspapers: great potential exists

TAKEAWAY: With the iPhone leading the way, smartphones use and influence are increasing fast. Newspapers see the tremendous possibilities that the smartphones offer and are quick to get smart and focus on apps that can help them get their information to this new medium.

0 comments Posted by Dr. Mario R. Garcia

May. 11th The tyranny of the focus groups

TAKEAWAY: Don’t take me wrong, I attach some value to focus groups and the information they provide us; however, I am also aware of what I call the tyranny of the focus groups and the seriousness with which they are taken.  It is true: sometimes consumers don’t know what they like.

0 comments Posted by Dr. Mario R. Garcia

May. 10th Sunday readings: And now the newspaper as dress

TAKEAWAY: Oh, the lure and fascination with the printed newspaper! It doesn’t go away, even when printed newspapers seem to be having a tough time conquering new readers.
Now, the newspaper dress is here.

0 comments Posted by Dr. Mario R. Garcia

May. 8th Finger reading: the importance of tables, secondary boxes, etc.

TAKEAWAY:  Don’t let the size of the so-called agate type (6 points or smaller) fool you. When it comes to heavy traffic and high visibility, the content that is usually set in small type plays an important role. I label it “finger reading”.

0 comments Posted by Dr. Mario R. Garcia

May. 7th The craft: the importance of volume on a page or screen

TAKEAWAY: In design, we all apply volume to how we present a page. Knowing how much volume to apply is a key to the overall look and feel of the pages/screens we design.

0 comments Posted by Dr. Mario R. Garcia

May. 6th Advertising display and experimentation

TAKEAWAY: We are beginning to see more U.S. newspapers consider experimentation with the way they display advertising. PLUS: Divorce, Italian style: Il Secolo XIX covers the Berlusconi divorce

0 comments Posted by Dr. Mario R. Garcia

May. 4th Monday musings: online first, but print surprises

TAKEAWAY: A new week starts today, and I am still thinking of the things we learned last week, the ideas we tossed around, and what meaning they might have for others.

0 comments Posted by Dr. Mario R. Garcia

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