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May. 8th Finger reading: the importance of tables, secondary boxes, etc.

TAKEAWAY:  Don’t let the size of the so-called agate type (6 points or smaller) fool you. When it comes to heavy traffic and high visibility, the content that is usually set in small type plays an important role. I label it “finger reading”.

0 comments Posted by Dr. Mario R. Garcia

May. 7th The craft: the importance of volume on a page or screen

TAKEAWAY: In design, we all apply volume to how we present a page. Knowing how much volume to apply is a key to the overall look and feel of the pages/screens we design.

0 comments Posted by Dr. Mario R. Garcia

May. 6th Advertising display and experimentation

TAKEAWAY: We are beginning to see more U.S. newspapers consider experimentation with the way they display advertising. PLUS: Divorce, Italian style: Il Secolo XIX covers the Berlusconi divorce

0 comments Posted by Dr. Mario R. Garcia

May. 4th Monday musings: online first, but print surprises

TAKEAWAY: A new week starts today, and I am still thinking of the things we learned last week, the ideas we tossed around, and what meaning they might have for others.

0 comments Posted by Dr. Mario R. Garcia

May. 1st These are a few of my favorite fonts from 2008

TAKEAWAY: It’s weekend, and what better time to review Typographica’s favorite fonts of 2008, from which I highlight three as my own favorites. Take a look and see for yourselves.

0 comments Posted by Dr. Mario R. Garcia

Apr. 29th Editors always need that extra push: then they come around

TAKEAWAY: These are not easy times for traditional newspaper editors. They read the obituaries of newspapers they respect and hold dear to their hearts. In many instances, newspapers they worked or trained with.  In addition, they must face up to the reality that online editions assume an important role in the quest for survival.  At first, editors seem reluctant to accept change, but experience tells us that they usually come around.

2 comments Posted by Dr. Mario R. Garcia

Apr. 28th Bryan Monroe leaves Ebony/Jet

TAKEAWAY: Bryan Monroe is one of the most talented journalists of his generation. After three years with Ebony/Jet he is ready for “greener pastures”. ALSO: Obama’s first 100 days and the press. AND: European Newspaper Congress follow ups EXTRA: More about Luxemburg’s L’Essentiel’s marketing campaign.

2 comments Posted by Dr. Mario R. Garcia

Apr. 26th Austria’s Wirtschafts Blatt—success with online/print rethinking

TAKEAWAY: Today I am participating in the European Newspaper Congress, in Vienna: our presentation is devoted to how the financial daily of Austria, Wirtschafts Blatt, made a smooth and successful transition to unite its print/online operations, and redefine how news is covered in the process. Updates throughout the day today from Vienna.

2 comments Posted by Dr. Mario R. Garcia

Apr. 25th Newspaper archives : hidden treasures and fun memories

TAKEAWAY: It is no secret, newspaper libraries everywhere hold relevant historical material. Sometimes it takes an editor with the passion of a detective to dig it out. Such is the case at Il Secolo XIX of Genoa, Italy, which helps celebrate Liberation Day for Italy today with a magnificent special section——fresh out of the archives. PLUS: Weekend sequels and Mario’s TweetsByDesign recollections

0 comments Posted by Dr. Mario R. Garcia

Apr. 24th Hello, Gutenberg!  Is Blackletter the new Black?

TAKEAWAY: It’s all over the New York Times Style magazine, beginning with the T on the cover: Blackletter, or Old English, or Fraktur, whatever you call those classic, elegant letters, seem to be at the ready for many designers these days.

0 comments Posted by Dr. Mario R. Garcia

Apr. 22nd Twitter, newspapers and news: autobiographical glimpses

TAKEAWAY: To Twitter or not to Twitter: that should no longer be the question.  Especially for media people, there are tons to learn from this fabulously popular free social networking site that allows users to send messages up to 140 characters on real time. Another marvelous storytelling tool is here. For media people not to use it is to miss out on an opportunity to enhance the products they publish. PLUS: Mario starts TweetsByDesign today

1 comments Posted by Dr. Mario R. Garcia

Apr. 22nd Earth Day: thinking green

TAKEAWAY: A good day to stop and think recycling, using the car less, and, if in the media, what are we doing to cover this most important story of our times? ALSO: IFRA sponsors newspaper/magazine design seminar in Paris, Mary 28. AND: Did Luxemburg free newspaper go too far with its new marketing campaign?

0 comments Posted by Dr. Mario R. Garcia

Apr. 19th The Media in a new Cuba: Planning ahead

TAKEAWAY: So it seems that Obama and Raul Castro may engage in conversations leading to the start of a thaw—-the first in decades——between Cuba and the United States. What would be the media landscape in a freer Cuba? Which media model is likely to be adopted——Chinese, Russian, American, Spanish?  One thing is for sure: as a Cuban American, I have never been more excited about the prospects. As a visual storyteller, I can only imagine them.

0 comments Posted by Dr. Mario R. Garcia

Apr. 18th The new look of France’s L’Equipe Mag

TAKEAWAY: It took five months, three workshops with editors and designers, and a whole lot of planning and designing of pages. But today, the new L’Equipe Mag is out and everyone proud of the effort, including all of us at Garcia Media.

0 comments Posted by Dr. Mario R. Garcia

Apr. 17th Ten tips to make the “online edition only” a winner

TAKEAWAY: It is a reality of our times. As some newspapers stop printed editions, online editions carry the banner, extend and perpetuate the brand, and provide the much needed local information that towns without a newspaper must have.  We need to put efforts in creating the ultimate online only edition. Here are ten tips to get you started.

1 comments Posted by Dr. Mario R. Garcia

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