Blog Archives

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Oct. 15th A new way of looking at design: try design thinking

TAKEAWAY: The new book, Change by Design, by Tim Brown, offers dozens of examples to prove the value of design thinking. The parallels to our media design are obvious. I highlight some.

4 comments Posted by Dr. Mario R. Garcia

Oct. 15th Those condensed fonts come in handy

TAKEAWAY: No typographic scheme is complete without a good condensed version of that font you are planning to use for headlines. Some interesting choices here.

0 comments Posted by Dr. Mario R. Garcia

Oct. 15th Those condensed fonts come in handy

TAKEAWAY: No typographic scheme is complete without a good condensed version of that font you are planning to use for headlines. Some interesting choices here.

0 comments Posted by Dr. Mario R. Garcia

Oct. 13th Final Pure Design download: 10 Myths about Newspaper Design

TAKEAWAY: This is the final installment from my 2002 book Pure Design: The 10 Myths of Newspaper Design.  We add two new ones here.

2 comments Posted by Dr. Mario R. Garcia

Oct. 12th From Internet to innernet: Mario disconnects

TAKEAWAY: As I sit by my mother’s side at a hospital in Miami (which has no WIFI environment available), I relearn and relive the days when we were not always connected.  PLUS: Pure Design download: Working with Consultants

4 comments Posted by Dr. Mario R. Garcia

Oct. 10th Be(hold) the focus group: but follow your instincts

TAKEAWAY: The focus group is that one tool that continues to be a constant in most projects.  I always say that focus groups keep us from making an embarrassing mistakes. I am happy to see that today’s modern managers are not so attached to results of focus groups. In some projects, there are NO focus groups. This is progress.  ALSO: Jacky’s picks from Bild Am Sonntag

1 comments Posted by Dr. Mario R. Garcia

Oct. 9th Review that design daily: the value of tweaking

TAKEAWAY: Especially right after the launch of a new design, nothing is more important than daily post mortems to review an entire edition, tweaking as you go along.  This Pure Design segment tells you all about it.

1 comments Posted by Dr. Mario R. Garcia

Oct. 9th Review that design daily: value of tweaking

TAKEAWAY: Especially right after the launch of a new design, nothing is more important than daily post mortems to review an entire edition, tweaking as you go along.  This Pure Design segment tells you all about it.

1 comments Posted by Dr. Mario R. Garcia

Oct. 8th After the change, don’t let early negative reactions set you back

TAKEAWAY: So your new rethinking of that newspaper has launched, and some early reactions are rather negative. What to do?  This installment of Pure Design, and its update, guide you.  ALSO: Typography and its applications around the house

0 comments Posted by Dr. Mario R. Garcia

Oct. 7th Creative advertising on line: the Canon printers example

TAKEAWAY: Canon printers provides us with such an innovative ad online that we must stop, take a look, and even relaunch the page to see it again PLUS: Pure Design download: From Workshop to Prototype

8 comments Posted by Dr. Mario R. Garcia

Oct. 6th All good design starts with a clear briefing

TAKEAWAY: Our Pure Design download is all about that most important early step to guarantee a successful design: the briefing.

0 comments Posted by Dr. Mario R. Garcia

Oct. 5th Going for the smart female readers: In Japan,  Yomiuri Shimbun does it

TAKEAWAY: Japan’s largest circulation daily, Yomiuri Shimbun ,is making a major advertising push to attract sophisticated women readers ALSO: Vooks that play the video, too. I suggest Edgar Allan Poe’s collection PLUS: Publish those books faster; Sarah Palin did

0 comments Posted by Dr. Mario R. Garcia

Oct. 3rd Let’s hear it for the mambo

TAKEAWAY: Now that the United Nations has granted the tango its well deserved recognition as a musical form and dance style that must be preserved for its contribution to the world’s popular culture, I think it is time to campaign for the mambo, also deserving of such honor.  For me, the mambo is the sound of my childhood. Let the “preserve the mambo” campaign start here.  SUNDAY UPDATE: Jacky’s picks from Bild Am Sonntag

4 comments Posted by Dr. Mario R. Garcia

Oct. 2nd The 2015 Newsroom: conference in Prague

TAKEAWAY: The WAN/IFRA conference in Prague, devoted to the 2015 Newsroom closes today. I was a keynote speaker yesterday and offer highlights of my participation here.  Of special interest: FUTUROOM, an almost perfect prototype for the newsroom of the future

2 comments Posted by Dr. Mario R. Garcia

Sep. 30th Tages Anzeiger of Switzerland: tale of a new look, and the model that didn’t quite make it

TAKEAWAY: The Swiss daily, Tages Anzeiger, introduced a new design this week.  It is the work of designer Tom Menzi, who has given the TA a classic, elegant, functional look; however, the process started with a pitch for the job, which included the design team of Information Architects (IA), a firm with offices in Zurich and Tokyo.  Their model did not win the job for IA.  In this post, Oliver Reichenstein, of IA, offers an unusually transparent account of what they did, how they did it, and why they think their model did not make it. Every designer who has ever participated in a pitch will identify with Oliver’s account. PLUS: Mario offers his views on the winning model, and has lots to say about the one that did not make it.

10 comments Posted by Dr. Mario R. Garcia

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