Blog Archives

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Jul. 22nd Canada’s National Post:  Balconies with an Ad View

TAKE AWAY: The elegant and functionally designed Canadian daily surprises with its innovative approach to advertising placement.

1 comments Posted by Dr. Mario R. Garcia

Jul. 21st At Italy’s Il Secolo XIX: it is all in the details

TAKE AWAY: Each element on Page One contributes to the overall look and feel of the page, and how readers get the message in 10 seconds or less. At Il Secolo XIX, the evolution takes place from day to day.

0 comments Posted by Dr. Mario R. Garcia

Jul. 19th Fine tuning: a redesign is not always the answer; Italy’s Il Secolo XIX shows us the way

TAKE AWAY: Smart art directors let the design of their newspapers evolve. Once the big redesign is completed, then changes appear as needed, but without altering the basic foundations of the design

1 comments Posted by Dr. Mario R. Garcia

Jul. 17th Newspaper classifieds make the list

It is too soon to write the obituary for newspaper classified pages.

3 comments Posted by Dr. Mario R. Garcia

Jul. 16th Learning from the interior designer

It is all about space and distance, and about someone making decisions.

1 comments Posted by Dr. Mario R. Garcia

Jul. 15th It’s a wrap or a belt: the new ad configurations

Ad Strategy Week: Today the wrap around and other ad configurations that offer alternatives to the more traditional placements for ads.

0 comments Posted by Dr. Mario R. Garcia

Jul. 14th Silent ads: what we can learn from online advertising strategies.

Ad Strategy Week:: Today, learning lessons from advertising placement online. New ways of looking at how advertising and navigational elements can blend effectively.

0 comments Posted by Dr. Mario R. Garcia

Jul. 14th Let’s be more experimental with advertising

Ad Strategy Week: The next few postings will address the important issue of advertising and its fast growing role for both print and online.
If times of crisis set us on the path to discovery and innovation, then this is as good a time as any to focus on how to take a look at the many possibilities that can be explored with advertising.
Here we will discuss such explorations.

0 comments Posted by Dr. Mario R. Garcia

Jul. 12th U.S. News & World Report: This could be the start of a trend

With its July 21-28 edition, U.S. News & World Report introduces a new logo—-bolder, larger in white letters against a dark blue background.  The magazine also announces that it will begin to publish every two weeks starting in 2009. We are witnessing the beginning of what may become the model for print publications.

0 comments Posted by Dr. Mario R. Garcia

Jul. 12th Minimalist design can be imaginative and functional

It has been exactly 30 days since we posted our first TheMarioBlog entry. Although not many of our readers are leaving comments behind yet, the traffic continues to increase, and, indeed, many of you write me daily emails with your comments. Andrew Losowsky, who, in his own words “creates editorial experiences”, has written me a thoughtful commentary about my June 25th entry titled “The new ugly, the plain ugly, the not so ugly: how do we define beauty in our craft?”

1 comments Posted by Dr. Mario R. Garcia

Jul. 11th The new IPhone worth waiting for: I am a fan

It’s a little over a year since I stood in a line that snaked around the International Mall in Tampa, in a hot and humid Florida summer afternoon, waiting for my iPhone. I don’t regret the sweating and the waiting, as I have loved my iPhone and would not dream of switching—-except to the new iPhone 3G, which unveils today in more than 20 countries worldwide. “Some have waited for days,” reports

0 comments Posted by Dr. Mario R. Garcia

Jul. 10th Sunday Times: Inside Pages with Details

Many designers give up when faced with pages dominated by ads. Regardless of how much space is left for editorial content, it is possible to give each page a sense of hiearchy, some visuals to draw the eye, and even color. The new Sunday Times redesign shows attention to detail for inside pages.

0 comments Posted by Dr. Mario R. Garcia

Jul. 9th Al Trivino interview: Challenges and highlights of redesigning the Sunday Times

A THREE-MINUTE EXCLUSIVE INTERVIEW: The chief designer of London’s Sunday Times shares his experience as he recreated the typography, color palette and overall design of one of the world’s most venerable Sunday newspapers.

0 comments Posted by Dr. Mario R. Garcia

Jul. 8th The Sunday Times redesign: Al Trivino discusses the typography

Al Trivino, who has been the chief designer for the new look of the Sunday Times of London shares how he went about creating the typographic components of the design.

0 comments Posted by Dr. Mario R. Garcia

Jul. 7th The new Sunday Times: classy, elegant, respects the past

Sunday July 6, The Sunday Times launched a new look created by Spanish designer Al Trivino; there is something for everyone here. Look for the details, new typography, interesting inside page architecture, and a front page that combines the best of traditions with some new twists.

0 comments Posted by Dr. Mario R. Garcia

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