The Mario Blog
Apple Watch: Wearables and the rise of “glance journalism”

With the announcement of the Apple Watch, and its availability in 2015, we are likely to see the best definition yet for something that started in earnest in the 1980s and evolved to its best in the 1990s: the “at a glance” look at news and details of major events. How does this affect how we tell stories—and how we write headlines?

The new Apple Watch: available in 2015, opens a new era of glance journalism—and greater demand for seductive headlines.

Responsive design brings us the ability to capture visually the same elements regardless of the platform screen with which we are engaged.

With the announcement of the Apple Watch, and its availability in 2015, we are likely to see the best definition yet for something that started in earnest in the 1980s and evolved to its best in the 1990s: the “at a glance” look at news and details of major events.

It was during those decades that newspaper design erupted as a major force, but it was also the time when editors—we must say, inspired by the arrival of USA Today—began to realize that while the length of a story might not be compromised too much, it was time to worry about scanners. That ’s how those popular “at a glance boxes” developed.

As the early Poynter Institute Eye Track studies showed: there are tons of scanners who move quickly from headlines to summaries to photo captions. Many, in fact, never read the text accompanying a story.

Now, at a glance elements become wearable in that watch attached to our wrist.

“We are about to enter the era of “glance journalism,” writes Dan Shanoff .

“Glance” is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

Add the power of headlines to whatever it is we put on those watches.  We may not read a complete story on our watch—not yet, not in this first generation, anyway.  But it will be a headline that we look at a glance that must seduce us to interrupt what we are doing and read the story.

The watch, if those at a glance headlines work correctly in the seduction process, will tell us it’s time to “interrupt” what we are doing and pay attention to the story accompanying the headline.

I am saying “at a glance headline”, but perhaps the watch, as the new platform in which we will practice storytelling, will allow us to do “at a glance” moments that interrupt through other means.

I can imagine one word alerts for long running stories.  I can see the word “latest” use a lot, as in two words prompts: Latest  Isis, New data: Midterm election.  Not necessarily full fledged headlines with verbs, but true alerts that lead to interruption of our activity.

What a new challenge for editors in the newsroom, and, of course, for journalism academics teaching multi platform courses.  We now need to start thinking that the media quartet becomes a media quintet.

Glance journalism is the next appropriate link in the sequence of the journalism of interruptions and the journalism of  everywheness.  The journalism of seduction may be the new skill to perfect.


TheMarioBlog post #

Blog Post06.27.2017—12am
Goldman Sachs and the economics of design
Blog Post06.26.2017—1am
Trump, lies and storytelling
Blog Post06.23.2017—1am
Here’s Exchange, the new Frere-Jones font: it projects calm, authority
Blog Post06.22.2017—1am
The word “redesign” should be retired
Blog Post06.21.2017—1am
IAPA’s Digital Summit 2017 opens today in Miami
Blog Post06.20.2017—1am
Senior citizens read news on their mobile platforms! Surprise!
Blog Post06.19.2017—1am
Italy: we create new logo for The Post Internazionale
Blog Post06.16.2017—1am
Forget the one headline fits all theory!
Blog Post06.15.2017—1am
Change in newsroom goes beyond just a protocol statement
Blog Post06.14.2017—12am
Telling the story with just quotes
Blog Post06.13.2017—12am
How US front pages displayed the Comey story
Blog Post06.12.2017—12am
Making those complicated Washington political stories more visually interesting.
Blog Post06.09.2017—1am
Attracting young audiences (2)–Snapchat Discover
Blog Post06.08.2017—1am
Montreal’s La Presse+ says adieu to print!
Blog Post06.07.2017—1am
Attracting those younger readers (1): one gift subscription at a time
Blog Post06.06.2017—1am
The battle for your ears
Blog Post06.05.2017—1am
Quick ways to tell stories
Blog Post06.02.2017—1am
Garcia Media turns 25!
Blog Post06.01.2017—1am
It’s social media the publisher
Blog Post05.31.2017—1am
Before you get the room, read the Airbnb Magazine
Blog Post05.30.2017—1am
It’s a new homepage for The Atlantic
Blog Post05.26.2017—1am
New book: Designing for Touch
Blog Post05.25.2017—1am
Medium redesigns homepage: curated content is the key
Blog Post05.24.2017—1am
It’s the new storytelling, the new editing, the new design
Blog Post05.23.2017—1am
Millennials and their obsession with their phones—publishers, take note!
Blog Post05.22.2017—1am
Spiegel Daily: the German magazine’s new product
Blog Post05.19.2017—1am
Another day, another Trump bombshell for the front pages
Blog Post05.18.2017—1am
From digital to print: another example
Blog Post05.16.2017—6am
Trump bombshell news lands on the front pages
Blog Post—1am
For The Guardian: one contributor at a time
Blog Post05.15.2017—1am
The New York Times banks on kids: never too early!
Blog Post05.12.2017—1am
Good guide to e-newsletters that catch the reader’s attention
Blog Post05.10.2017—2pm
The firing of the FBI Director on Page One
Blog Post—1am
Sarasota Herald Tribune gets new look
Blog Post05.08.2017—8am
The Macron victory in France through the front pages
Blog Post—1am
Tony Awards: And the winner so far…..
Blog Post05.05.2017—1am
And now Dubai has its own font!
Blog Post05.04.2017—7am
The NYTimes’ Sketchbook: great visual solutions
Blog Post05.03.2017—1am
The luxury of paper
Blog Post05.02.2017—1am
Trump: 100 days and the front pages
Contact us with speaking requests, questions or to discuss a project.