The Mario Blog
01.12.2012—6am
And now: Lesson #11

TAKEAWAY: Last October in Vienna, at the WAN-IFRA Conference, I had the privilege off appearing as moderator and presenter of a panel all about the tablet. My presentation was titled “Ten Lessons I have learned in the past 20 Months Creating News Apps”. Now I have added one more lesson for the start of 2012.

TAKEAWAY: Last October in Vienna, at the WAN-IFRA Conference, I had the privilege of appearing as moderator and presenter of a panel all about the tablet. My presentation was titled “Ten Lessons I have learned in the past 20 Months Creating News Apps”. Now I have added one more lesson for the start of 2012.

Add one more valuable lesson!

blog post image

Just this week I had a request from an international organization publishing a late January report about trends in the industry. Specifically, the editor of the publication wanted me to comment on my presentation in October for the WAN IFRA Conference in Vienna. In that presentation I had outlined 10 lessons we have learned why creating news iPad apps. Some of you may recall that blog post, too.

As we start a new year, I have added Lesson #11:

Lesson 11: See your entrance into the news app world as a totally evolutionary one. Don’t attempt to do it all in that first 1.0 version. Take it one solid but simple step at a time. Then plan your evolutionary strategy of how you introduce subsequent versions. We have learned that overly ambitious teams get frustrated and tired easily. Map your journey into your news app edition and let it evolve naturally.

The 10 Lessons

1. Telling Stories Across Platforms: Lesson 1: we must think in terms of a media quartet

2. What the Tablet Is: Lesson 2: a platform that must be conceptualized to accommodate its uniqueness

3. The Lean Back Platform: Lesson 3: all available research shows a preference for evening use of the tablet

4. What the Tablet is Not: Lesson 4: It is not a replication of the print/online experience.It goes beyond to create an immersive experience (remember the finger)

5. Covering Three Tracks: Lesson 5: Users want their newspaper tablet apps to have the three main tracks of
curated edition, news updates and e-readers

6. The Tablet and Design: Lesson 6: Make it sophisticatedly simple

7. Create Those Pop Up Moments: Lesson 7: allow for a curiously impatient finger

8. Pay Attention to the Essentials: Lesson 8: start with a good sense of navigation, make sure user always knows how to go from point A to point C or Z

9. Make It Functional: Lesson 9: remember what the users are coming to your tablet for

10. Consider a Curated Edition: Lesson 10: At its best, a news app is especially edited and prepared

An Apple textbook in your future?

If you happen to be in New York City on January 19, you may stop by the Guggenheim Museum. Apple’s holding an “education event” that day. Although nobody knows what the event entails, there have been strong rumors of Apple getting into the textbook distribution business and optimizing educational content for the iPad.

Stay tuned. Could the Apple textbook in your iPad be far behind?

http://www.theverge.com/2012/1/11/2699684/apple-education-event-set-for-january-19th-in-nyc

TheMarioBlog post #924
Blog Post09.22.2017—4am
Mexican earthquake: front pages tell the story
Blog Post09.21.2017—1am
Saying adios to The Village Voice in print
Blog Post09.20.2017—1am
Vogue in print: “point of view, attitude”
Blog Post09.19.2017—1am
The Boston Scene
Blog Post09.18.2017—1am
Thoughts on print: still here, still full of surprises, worthy of attention
Blog Post09.15.2017—1am
New report: For publishers, Facebook is no revenue panacea
Blog Post09.14.2017—1am
Smartphones and web traffic: where the action is
Blog Post09.13.2017—1am
Paris Match: a good visit and big plans
Blog Post09.12.2017—1am
Irma: the morning after
Blog Post09.11.2017—3am
Irma: the bad girl on every front page
Blog Post09.08.2017—1am
Type Magazine: the new Roger Black project
Blog Post09.06.2017—1am
Linear storytelling for mobile: a good example
Blog Post09.05.2017—1am
For Le Journal de Montreal: article page acts like home page, sort of
Blog Post09.01.2017—1am
Facebook the new front page?
Blog Post08.31.2017—1am
When it comes to news, “designer labels” can make the difference
Blog Post08.30.2017—1am
Those fabulous print glossy ads
Blog Post08.29.2017—1am
From here and there: what the email basket brings
Blog Post08.28.2017—1am
Why I would show this Times Mag cover to my class
Blog Post08.24.2017—1am
A caricature for the ages
Blog Post08.23.2017—1am
It was the day Americans looked up!
Blog Post08.22.2017—1am
It was all about the solar eclipse of the century
Blog Post08.21.2017—1am
A day without local news? In Minnesota, readers experience it
Blog Post08.18.2017—1am
The good news about print (in the USA)
Blog Post08.17.2017—1am
What’s your lead story right this minute?
Blog Post08.16.2017—1am
Panama’s La Prensa: workshop digital media, day 2
Blog Post08.15.2017—1am
Panama’s La Prensa: digital workshop
Blog Post08.14.2017—1am
Millennials still like their Facebook
Blog Post08.11.2017—1am
All about the Eclipse: the Times nailed it.
Blog Post08.10.2017—1am
It’s the Monocle printed newspaper again
Blog Post08.09.2017—1am
Who pays for news, and who believes the news? Report tells us
Blog Post08.08.2017—1am
Workshops: linear visual storytelling
Blog Post08.07.2017—1am
For newspaper print editions: the power of the headline
Blog Post08.04.2017—1am
Behold the iPad: it’s still part of the media quintet
Blog Post08.03.2017—1am
At the NYTimes: push for customized content moves forward
Blog Post08.02.2017—1am
The Mooch’s quick departure on the front pages
Blog Post08.01.2017—1am
At The New York Times: aggressively pushing digital subscriptions
Blog Post07.31.2017—1am
Thoughts while on vacation
Blog Post07.14.2017—1am
Local newspapers, new digital strategies that work
Blog Post07.13.2017—1am
The Donald Jr. Russian story: It’s somewhere on that front page
Blog Post07.12.2017—1am
Ecuador: where print still dominates
Contact us with speaking requests, questions or to discuss a project.