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Aug. 27th In Brazil: Folha de Sao Paulo excels in Olympic coverage

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According to Marcio Freitas, the challenge for him and his colleagues at Folha de Sao Paulo was an incredible excess of news, and very small space in which to present it.
As a result, he says, “we created a constant: briefs. However, this did not keep us from using big and inviting photos.

Folha’s pages also show great emphasis on the summaries that accompany each article, as well as the many colors used, and designs with plenty of movement. White space is used judiciously here, but it helps the overall design when used.

Notice that the cover of the special Olympic supplement utilizes an icon emblematic of Chinese culture, which, says Marcio, gave the publication a special feel and personality. This logo treatment allows it to be moved anywhere on the page, allowing the designers great flexibility.

Overall, interesting use of type, photos, imposing headlines. The Folha team, with whom I have had the pleasure and honor of working, is Brazilian creativity at its best.
Their enthusiasm, sense of collegiality and the fun they have when producing the daily pages of the newspaper allow them to make the best of even difficult situations and deadlines, as was the case with daily coverage of the Olympics.

TheMarioBlog posting #78

0 comments Posted by Dr. Mario R. Garcia

Aug. 26th That was not a fiddler on my roof

While I was in Dubai the week of August 17, Fay was passing through the west coast of Florida. I tuned in to CNN.com, to the Tampa Tribune and the St. Petersburg Times online editions, as I followed the path of the storm, calling my children to find out what was going on.

It is wet and windy, dad,” my daughter Elena told me. “But nothing major here.

That reassured me and I did not give any thoughts to my own house, which was built 24 years ago and has survived many storms and hurricanes with only tree branches falling here and there.

When my neighbor Ken called me a few days ago,however, I knew something was not right.

Mario, I think your house was hit by lightning when the storm passed thru Tampa, and part of your roof is exposed, and several tiles have fallen off,” he said on the phone.

Today, I arrived home and came prepared for the worst, so it was not as bad as I thought: about 20 tiles are gone from the roof of my house, and some broken tiles were found on the deck behind the house that leads to the scenic Hillsborough River.

The biggest surprise, however, was that not only did lightning damaged the roof, but it also blew up the battery box in my garage that provides me with telephone, cable television and, most important, wireless connection to the Internet.

So, today, I have spent the day at home, dealing with roofers, telephone technicians, and getting all those things we take for granted repaired.

The irony of it all is that by the time my television service was restored, the first image that was on the screen was that of our local weatherman on Channel 8 showing video of how a new hurricane, named Gustav, is creating havoc in Haiti, and moving west.

Indeed, it is hurricane season in this part of the world. For now, the roofer should come tomorrow, and I just got my wireless back!

The sun was shining all day, and it should be sunny and warm tomorrow again, so not so bad for the roofer who will have to climb up there to start the repairs.

As for me, I hope to be able to abandon domestic duties long enough to return to TheMarioBlog and my usual musings about our craft.

2 comments Posted by Dr. Mario R. Garcia