The Daily Blog

By Mario R. García on Dec 08, 2016

Sponsored content: Getting started (Part Five)

This week TheMarioBlog will look at the basics of sponsored content and how it can help newspapers and magazines, while providing valuable information for readers. Today: considering sponsored content as part of your advertising strategy? Here is how to get started.

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By Mario R. García on Dec 07, 2016

Sponsored content: how much to charge (Part Four)

This week TheMarioBlog will look at the basics of sponsored content and how it can help newspapers and magazines, while providing valuable information for readers. Today: what type of rates can be charged for sponsored content?

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By Mario R. García on Dec 06, 2016

Sponsored content and the local newspaper (Part Three)

This week TheMarioBlog will look at the basics of sponsored content and how it can help newspapers and magazines, while providing valuable information for readers. Today: how one small regional US newspaper started doing sponsored content.

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By Mario R. García on Dec 05, 2016

Sponsored content: who produces it? (Part Two)

This week TheMarioBlog will look at the basics of sponsored content and how it can help newspapers and magazines, while providing valuable information for readers. Today: producing sponsored content, the who, the what and the where.

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By Mario R. García on Dec 04, 2016

Sponsored content: the promising new frontier (Part One)

This week TheMarioBlog will look at the basics of sponsored content and how it can help newspapers and magazines, while providing valuable information for readers.

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By Mario R. García on Nov 27, 2016

The death of Fidel Castro: how newspapers covered it

It is the end of an era as Cuban dictator Fidel Castro has died at the age of 90.  TheMarioBlog will be updated with pages from around the globe as they become available in the next two days. Please send me your newspaper's coverage of the Castro death, not just in print, but any other platform.

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By Mario R. García on Nov 26, 2016

Adios to the man who made me a refugee

Fidel Castro, the dictator who ruled Cuba with an iron fist since 1959, has died at 90.  Time for a celebration. And time, perhaps, for real significant changes in Cuba, and, finally, freedom for the Cuban people.

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By Mario R. García on Nov 20, 2016

Cruising for a few days

As my family and I will be on a cruise the next few days, TheMarioBlog will resume Monday, Nov. 28.

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By Mario R. García on Nov 17, 2016

Newsletters, briefings: curating content while creating a habit

I think 2017 may be the year when we see more newspapers and magazines turning serious attention to newsletters—those emailed  lists of curated content that makes us get into a publication’s offerings.

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