Dr. Pegie Stark Adam
Pegie has 20 years experience in newspaper and corporate communication design. Trained as a fine artist and a journalist, she knows the power of communicating through the combination of image and words. She was Art Editor for the St. Petersburg Times, Graphics Editor for The Detroit News, and Graphics Director for The Detroit Free Press. She has done redesign work and/or conducted training, for papers including: The Patriot-News (Pennsylvania), The Ottawa Citizen (Canada), The Independent (London, England), The Toronto Star (Canada), and others.
Pegie’s corporate design work includes publications for Bank One (U.S.) ranging from an award-winning in-house newspaper, to brochures, flyers, and mailers; AARP (Washington, D.C.); Intellirisk Corporation (Ohio); The Museum of Fine Arts (St. Petersburg, Florida); and Carleton University (Canada).
Teaching Experience: Pegie was director of the graphics and design programs at The Poynter Institute for Media Studies in the early 90s and continues to direct and teach in seminars focusing on design, graphics, color, type, and creativity. She was an associate professor of graphics and design at the University of Florida, and has taught design and art courses at Indiana University, John Herron School of Art (Indianapolis), and the Ringling School of Art and Design (Sarasota, Florida).
Publications: Pegie was involved in pioneering research work with Mario Garcia in a Poynter Institute study of how newspaper readers navigate through and read newspapers. The book, “Eyes on the News” outlines the results. She is also the author of “Color, Contrast, and Dimension in News Design,“ published by Poynter in print in 1995, and reformatted this year as an interactive teaching book available online.
latest articles
Mar. 13th Germany’s Welt am Sonntag: some like it compact
TAKEAWAY: The new lighter version of Welt am Sonntag is a beauty as a compact, but if you like the style of the more traditional broadsheet, you can have that, too, with more pages. Readers make the choice: WAMS original, or WAMS light. PLUS: New Pit Gottschalk blog dissects newsrooms and what makes them tick ALSO: In Nigeria, how NEXT covers a tragic massacre AND: Your iPad comment of the day
latest posts
design audit
Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.