Dr. Mario R. García
Focus & philosophy
Mario is the leader of García Media, supervising the work of all projects. Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his “WED” philosophy, of combining writing, editing and design as basic principles for effective communication of ideas.
Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 650 news organizations. From such large projects as The Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia), the business weeklies of American City Business Journals, The Philadelphia Inquirer, Handelsblatt (Germany), Die Zeit (Germany) and RIA/Moskovskiye Novosti (Russia); to medium-size newspapers, such as The Charlotte Observer and Göteborgs-Posten (Sweden); to smaller ones such as the Lawrence (Kansas) Journal-World and the weekly of the oil and energy industry, Upstream (Norway): All projects command the attention and special personalized service that is part of the Mario trademark.
Mario has been appointed the Hearst Digital Media Professional-in-Residence for 2013–14 at the Columbia University Graduate School of Journalism. His responsibilities will include teaching a course in the spring semester on multi-platform storytelling, delivering the Hearst Digital Media Lecture and participating in the Columbia Journalism School community in New York City. He will continue to consult with new and ongoing clients while at Columbia.
Mario often states, “These are truly the best of times to be a storyteller—we can tell stories across platforms, emphasizing the uniqueness of each.”
Teaching & training experience
Mario often tells everyone that he is, first and foremost, a teacher. Mario started his teaching career as a journalism professor and publications adviser at his alma mater, Miami-Dade Community College. From there he became a professor of graphic arts at Syracuse University?s Newhouse School of Public Communications (1976–1985), and the University of South Florida (1985–1991). In addition, he has been a Distinguished Professor at the University of Navarra, Spain, as well as a lecturer at universities in 25 countries throughout the United States, Europe, Asia and Latin America.
Mario founded the Graphics & Design program at The Poynter Institute for Media Studies, where he is still a faculty affiliate and continues to be involved with EyeTrack research. (In 2012, he was part of the key research team for EyeTrack: Tablet, which studied how tablet users read and interact with news.)
Mario has also been an American Press Institute presenter at over 200 seminars, as well as an organizer and moderator for dozens of seminars at IFRA (Germany) and IAPA (Latin America) and the WAN/IFRA organization, with which he continues to participate actively as a presenter and panel moderator.
Mario has received over 300 SND Awards, including the Lifetime Achievement Award. People Magazine en Español selected Mario as among the 100 Most Influential Hispanics.
He is a 2011 recipient of the University of Missouri School of Journalism‘s Medal of Honor for Distinguished Service in Journalism.
TAKEAWAY: Today March 7 the printed edition of Newsweek magazine is launched. Our question: is there an audience for this? We talk to media experts Roger Black, Joe Zeff and Raju Narisetti to get their views.
- Creating without the ghost of legacy in the room
- The stiletto shoe, the egg yolk and the most elusive page ever
- For printed newspapers: mastering the “grab effect”
- Australia: A new Saturday paper is born
- Frequency: publishing in the now and later mode
iPad Design Lab: Storytelling in the Age of the Tablet
The hands-on guide by Mario R. García to designing engaging and easy-to-use tablet news apps is now available on the iBookstore for iPad, as well as in a basic version for Amazon Kindle and Google Books. The iPad edition features video walkthroughs, audio introductions to each chapter, swipeable slideshows, a glossary and a sophisticated look and feel.